Digital marketing is one of the most popular ways for businesses to try to increase sales. In fact, spending on digital marketing is projected to increase by anywhere from 12-15 percent. What’s surprising about this number is that according to recent
2018-10-05
With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce integration to make in-app purchasing easier than ever. Twitter
2018-10-04
In the B2B space, social media marketing is largely about building clout through content marketing. Alyson Griffin, vice president of global marketing at Intel Corp., spoke with eMarketer’s Maria Minsker about why social content is crucial not only for
2018-10-04
Ralph Waldo Emerson once wisely observed that nature always wears the colors of the spirit. Your website should do the same. That’s especially true when it comes to your checkout process or landing page. When a visitor lands there, you’re just a few
2018-10-03
That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers could raise the 14th largest military in the world. Alternatively, we could have fun with 840,000 hot air balloons, 150
2018-10-03
Omnichannel Retail: The Rise of the Olympic Brand Experience By Samantha DeVita I recently stood in a line at Macy’s with about ten people ahead of me, when a sales associate came down the line asking, “Who has debit or credit?” “I have debit,” I
2018-10-03
The role of social media and virtual reality is changing the marketing scenario in the realty sector. Technology has always played an important role in our lives and has become integral part of most of the sectors of society. With the Government’s drive
2018-10-02
When it comes to Twitter, branded hashtags simply don’t work. While Twitter is an excellent social networking site to create new connections, and promote content and events, an inefficient hashtag campaign can cause more harm than good. On average, tweets
2018-10-02
Assume for a moment that your site’s doing well across many key performance indicators (KPIs). You have healthy traffic stats thanks to your SEO, paid search, and social media campaigns. Things look to be on the up and up, except for one problem—sales
2018-10-02
