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2015 Top MarTech Insiders - Heinz Marketing

2015 Top MarTech Insiders - Heinz Marketing

Heinz Marketing 2015’s most influential marketing technology professionals Posted: September 15, 2015 By Brian Hansford Marketing technology thought leaders and hands-on pros are important to follow in order to share ideas and learn from. In many ways

Thought Leadership: Hitting a Moving Target

Thought Leadership: Hitting a Moving Target

“ When you’re a global marketing director for a brand that’s been a part of people’s lives for 165 years, it’s a big responsibility. And when you factor in the digital transformation story of this iconic brand, the arc between social, digital and PR

Why Influencers Are Creating Content on Snapchat

Why Influencers Are Creating Content on Snapchat

Most recently, Nick Cicero founded an influencer marketing company called Delmondo. Delmondo is an end-to-end platform for creators to produce, measure, and monetize content with brands, media companies, and ad agencies. On the flip side, they also help the

The Fundamentals to Building a Successful eCommerce Business From Scratch

The Fundamentals to Building a Successful eCommerce Business From Scratch

Building a successful eCommerce business is like running a marathon. You have to start preparing beforehand so that you don’t run out of fuel mid way. Almost 90% of every entrepreneurial attempt fails in the beginning. Don’t be scared by that figure.

How to Log Off of Facebook Forever, With All Its Perks and Pitfalls

How to Log Off of Facebook Forever, With All Its Perks and Pitfalls

Part of the allure of social media is telling friends and strangers what’s happening in your life. Post. Tweet. Share. Repeat. But suppose you are worried that you have revealed too much and want to protect your privacy. You can delete your social media

How to create a style guide for your SEO content writers - Search Engine Land

How to create a style guide for your SEO content writers - Search Engine Land

Search Engine Land Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . How to create a style guide for your SEO content writers To get

How to Execute a 360-Degree View of Customer with Integrated Data and Digital Marketing Platforms

How to Execute a 360-Degree View of Customer with Integrated Data and Digital Marketing Platforms

How to Execute a 360-Degree View of Customer with Integrated Data and Digital Marketing Platforms by Shabana Arora Mar 23, 2017 All marketing and sales initiatives have the overriding purpose of converting a prospect into a customer. No wonder then,

Evergage Trolls Adobe Summit in Las Vegas

Evergage Trolls Adobe Summit in Las Vegas

LAS VEGAS — Enterprise technology companies sometimes revert to passive-aggressive mentions of their competitors, usually leaving out names. Evergage’s tactics here outside the Venetian Hotel during fellow MarTech provider Adobe’s annual digital

Brand Content Marketing Should Include Executives

Brand Content Marketing Should Include Executives

Since brands are now using content marketing as a normal, legitimate and consistent part of their digital marketing components, thought leadership from the executive level is becoming an area that needs focus. From the CEO down, organizations are beginning