Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Marketing automation struggles to reach its full potential Mar 29, 2017 by Mary Wallace Marketers are rushing to adopt marketing
2018-10-07
Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the
2018-10-07
Content marketing is an integral part of your digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in small and medium sized
2018-10-06
Trust is one of the most foundational components within relationships and there is really no difference when it comes to digital marketing and brand content. If you don’t trust a person or a brand, your relationship with them will take on predictable
2018-10-06
A quality SEO reporting tool is a necessary investment for any digital agency, large or small. For one, clients are going to want to see evidence of progress. It’s a whole lot easier to have an automated report with all important key performance indicators
2018-10-05
Digital marketing is one of the most popular ways for businesses to try to increase sales. In fact, spending on digital marketing is projected to increase by anywhere from 12-15 percent. What’s surprising about this number is that according to recent
2018-10-05
With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce integration to make in-app purchasing easier than ever. Twitter
2018-10-04
In the B2B space, social media marketing is largely about building clout through content marketing. Alyson Griffin, vice president of global marketing at Intel Corp., spoke with eMarketer’s Maria Minsker about why social content is crucial not only for
2018-10-04
Ralph Waldo Emerson once wisely observed that nature always wears the colors of the spirit. Your website should do the same. That’s especially true when it comes to your checkout process or landing page. When a visitor lands there, you’re just a few
2018-10-03
