There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and
2018-10-11
In our last post, we spoke about the wayArtificial Intelligence in digital marketingis changing the way marketers work and helping them create more personalized customer experiences. Digital marketing is just one of the many areas that AI is disrupting
2018-10-11
The proportion of marketing budgets that gets allocated to the digital and social media space is growing inexorably. As a consequence, the focus on how to measure return on investment is intensifying. There is much debate about how to best design social media
2018-10-10
Are catalogs still relevant? Should ecommerce brands be setting aside portions of their quarterly budgets to print and send physical catalogs as a way to drive repeat sales and awareness? What should they look like? How should they be formatted? These are
2018-10-10
Ankit Pandey is the founder & CEO of Wisden Infotech, which runs multiple brands like SEOEaze, Wisden Writers, and more. He takes care of all strategy implementations and monitors the success rate of the company’s campaigns. We recently chatted with Ankit
2018-10-10
How many of people woke up today morning saying: “I so wish to see an advertisement now ?” Probably none, but why then marketing departments come to work and say “let’s make another advertisement.” Ten years ago, idealists were speaking about
2018-10-09
You know all those articles about secrets of successful people? About how entrepreneurs sleep 4 hours a night and don’t eat solid food? They feed into all of our desires to be successful overnight. But success in life or your career is less dependent on
2018-10-09
The routine idea of getting acquainted with new items or brands in the wake of going to the outlet or shop has officially changed. Rather these items or brands these days achieve the client by means of cell phone, long range informal communication
2018-10-09
Are you thinking of employing a content writer to help you manage your content marketing schedule? A good content marketing strategy implies long hours spent on content creation and promotion – so, by getting a content writer, you can save a lot of time,
2018-10-09
