The iPhone has finally arrived in Argentina. But the device is still unaffordable for most people. Data from IntegraGO, a consulting agency in Argentina specializing in trade marketing, noted that iPhones cost roughly 150% more in Argentina than they do in
2018-10-23
In short: Your digital marketing strategy is the arrangement of activities that will help you accomplish your goal(s) utilizing web based marketing. The expression "strategy" may appear to be threatening, but building an effective digital strategy doesn't
2018-10-23
The mobile revolution is well underway, but how should digital marketers respond? On April 5, 2017, Stone Temple Consulting sponsored Next10x: Mastering Mobile Digital Marketing, a one-day conference focused entirely on all the major disciplines of digital
2018-10-23
There's more to 'digital transformation' in banking than just CX. Having a slick, responsive website and fancy mobile app with all the bells and whistles doesn't mean anything if your digital marketing strategy fails to capture prospects' attention early in
2018-10-22
It is easy to think about branding from a purely traditionally perspective. However, when it comes to digital, it creates a new dynamic where various entities have different communication styles and perspectives. For example, a brand may choose to have a
2018-10-22
Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car for three months, or even six months. You would probably laugh in their face. We live in a time of
2018-10-21
Steve Morgan Leave a comment One of the (many) great things about our industry is that there are a ton of great digital marketing events taking place all over the world. You only have to take a quick look at the list we maintain here on State of Digital to
2018-10-21
In case you missed it, MobileMonkey scored the world’s largestFacebook Messenger and Chatbot summitwith 10+ incredible social media marketing heavyweights.Larry Kim,Mari Smith, andDennis Yuwere just some the speakers who graced our screens to teach us the
2018-10-20
Back in the 1960s, pirate radio stations began sprouting up across the US and UK. Voices that previously went unheard suddenly had an outlet, and the crackling AM waves became a haven of opinion, debate and inevitably, marketing. As the internet picked up
2018-10-20
