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Get Started with Digital Marketing: 6 Steps

Get Started with Digital Marketing: 6 Steps

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question

What We Learned in March 2017: The Digital Marketing Month in a Minute | Distilled

What We Learned in March 2017: The Digital Marketing Month in a Minute | Distilled

What We Learned in March 2017: The Digital Marketing Month in a Minute By Andrew Tweddle . Published April 06, 2017 in the Marketing category This month’s industry news has well and truly broke free from the industry

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years,

Why Marketers Need To Bring AI into their Digital Marketing Strategy

Why Marketers Need To Bring AI into their Digital Marketing Strategy

This is a guest contribution by Nick Rojas If you work in digital marketing, you already understand the challenges of keeping up with new technology. Other mediums are less subject to sudden changes, whereas the digital sphere is constantly undergoing new

Live video has become the creative canvas for digital marketers

Live video has become the creative canvas for digital marketers

Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a campaign sometimes becomes the obsession, relegating the ideas to simply more variables to test. Many marketers crave

Your AI does not need tickets to the big game - Marketing Land

Your AI does not need tickets to the big game - Marketing Land

Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify, reach and convert potential customers and stakeholders. With relative ease, marketers today can find those

How to Get Your Site Back on Track After an SEO Rankings Drop

How to Get Your Site Back on Track After an SEO Rankings Drop

SEO experts know how tricky our profession can be. Today, your sites could deliver impeccable results in terms of traffic and CTR, but tomorrow they could drop overnight. Is it a Google update or a manual report? Did I lose backlinks? Is it possible that

Press and Media | Mod Girl Marketing

Press and Media | Mod Girl Marketing

Mod Girl Around The Web Press Mod Girl Marketing Newsroom Here you’ll find the latest Mod Girl and inbound marketing news regarding holistic SEO , web analytics , user experience and more. Read press releases from Mod Girl Marketing  here . Mod Girl

Are you becoming an obsolete marketing professional?

Are you becoming an obsolete marketing professional?

I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. I have taught thousands of students but last week, something happened that was … unnerving. Typically, students in the class are