Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. Since the day the iPhone entered the phone market in 2007, smart devices have exploded into an everyday necessity. It is
2018-10-17
When it comes to creating a smart digital marketing strategy, the mantra you’ve heard over and over again is most likely, “Content is King.” This phrase is so widely repeated because the digital content marketing approach really does make sense when
2018-10-17
Healthcare is getting a healthy boost from artificial intelligence (AI) today. Thanks to cognitive solutions like IBM’s Watson system, a massive amount of medical information and personal patient data can be quickly and easily analyzed. Then, these insights
2018-10-16
Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question
2018-10-15
What We Learned in March 2017: The Digital Marketing Month in a Minute By Andrew Tweddle . Published April 06, 2017 in the Marketing category This month’s industry news has well and truly broke free from the industry
2018-10-15
0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years,
2018-10-14
This is a guest contribution by Nick Rojas If you work in digital marketing, you already understand the challenges of keeping up with new technology. Other mediums are less subject to sudden changes, whereas the digital sphere is constantly undergoing new
2018-10-14
Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a campaign sometimes becomes the obsession, relegating the ideas to simply more variables to test. Many marketers crave
2018-10-13
Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify, reach and convert potential customers and stakeholders. With relative ease, marketers today can find those
2018-10-12
