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Digital Media Marketing! Is it Just a Marketing Strategy?

Digital Media Marketing! Is it Just a Marketing Strategy?

Digital media marketing refers to all the activities a business performs online, utilizing all the available online resources, to promote something in any way, to acquire business, or to engage with the audience. It is known as web-based marketing and

The Only Five Recruiter Emails Your Job Search Will Ever Need

The Only Five Recruiter Emails Your Job Search Will Ever Need

Getting approached about a job opening can feel super flattering (and it’s a sure sign that you’re doing something right!), but depending on where you are in your career, figuring out how to respond can be a bit of a headache. You don’t want to come

Life Cycle Marketing Philosophy and Strategy - JOSIC

Life Cycle Marketing Philosophy and Strategy - JOSIC

For many companies, the current recession has made one fact abundantly clear: Doing business the same old way simply will not work. Old methods of sales and marketing are too inefficient, too costly, and they may be a risk to the business itself. Postponing a

United and Pepsi Affairs Force Brands to Respect Social Media

United and Pepsi Affairs Force Brands to Respect Social Media

When Jason Marker, the new chief executive of the company that owns Carl’s Jr. and Hardee’s, met with several of his marketing executives this week, one of his first requests was for screens to be installed in the company’s headquarters to display

Social Media In Insurance Marketing Today

Social Media In Insurance Marketing Today

Marketing a product or service that is a need rather than a want can be a challenge. This is particularly true for services like insurance policies, as many consumers struggle to differentiate between products from different companies. That’s why

THe Difference Between Digital Marketing and Social Media Marketing - JOSIC

THe Difference Between Digital Marketing and Social Media Marketing - JOSIC

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed

4 Ways to Target Digital Marketing for Start-Ups

4 Ways to Target Digital Marketing for Start-Ups

When you are in the process of starting a brand new business, one of the most difficult hurdles you will face is getting the word out there about your exciting new venture. After investing in all the costs necessary to get the start-up off the ground, many

Email shines even brighter with Gmail and Google Wallet

Email shines even brighter with Gmail and Google Wallet

Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself. In fact, it’s

Digital Marketing For Advertising Colleges & Universities

Digital Marketing For Advertising Colleges & Universities

Startup Quotes Digital Marketing For Advertising Colleges & Universities The education sector is not without the influence of digital marketing. Parents and students both expect institutions to have their online presence and won’t settle for anything less.