When your livelihood is dependent on your client acquisition strategy and execution—there’s a lot of pressure. It’s not like running a restaurant (which are tough in their own right). You are literally selling your ability to bring in revenue. In the
2018-11-08
Are you confused about GDPR (General Data Protection Regulation)? If so, you are not alone. When I first wrote about GDPR in my newsletter, it seemed like a tiny issue that probably shouldn’t
2018-11-07
A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research. The study, from online presentation firm Prezi in partnership with cognitive
2018-11-06
How many of you doing the same work you were doing 5 years ago? I bet, no one! Change is the rule of nature, few years ago where firms completely dependent on cold calling, managing customer accounts, handling the support queries manually. Now it’s
2018-11-06
Every company needs to market itself digitally, but some sectors are more suited for social media marketing than others. In today’s technology driven world, relationships and networks get built via social networking sites like Facebook and Twitter.
2018-11-06
“In this world nothing can be said to be certain except death, taxes and a December marketing blog featuring predictions of what’s going to be the next biggest thing in the industry next year.” Well maybe I’ve added a little bit at the end, but it
2018-11-05
If you own or run a small or local business, you know the numerous challenges you have on a daily basis. It doesn’t take an article to tell you that you are like a juggler of people, things and priorities. Not only are you running the day-to-day operations
2018-11-05
SAN FRANCISCO — Before Sergey Brin and Larry Page founded Google, they wrote a research paper as doctoral students at Stanford University in which they questioned the appropriateness of ads on search engines. “It could be argued from the consumer point of
2018-11-04
Ecommerce is the hinge that allows the online business door to swing wide open. This is the industry of cyber business. It goes beyond simply saying, “Look at me world, I have an idea. Doesn’t anyone care?” Ecommerce allows you to take your idea and
2018-11-04
