An estimated 1 billion people take part in the Earth Day celebrations every year, according to the Earth Day Network. Since its inception in 1970, the occasion has traversed a long way, and does not limit itself to only vignettes of environmental activism
2018-11-02
As more of travel marketers’ advertising budgets shift from traditional advertising into the digital realm, a growing “war” is brewing between two of the digital ad world’s top competitors, Google and Facebook. Google may have the upper hand for now,
2018-11-02
Oracle announced its intentions to acquire Moat this week, a company that provides advertising insights for digital ad buyers. When the reported $850 million deal is finalized, Oracle plans to integrate Moat into its Oracle Data Cloud. Oracle's Data Cloud
2018-11-02
In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker who gets lost while driving the back-country roads of Maine en route to the capital city. After driving for what seems
2018-11-01
However, just because people are online and might see your business page doesn't mean that many people are converting and generating sales for your company. In fact, in order to tap into this
2018-10-31
Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out certain types of
2018-10-31
Content Marketing Tools and Technology / Measurement and ROI / Productivity 4 Metrics to Track Impact of Content Marketing on Brand Awareness Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right
2018-10-31
Four years ago, Carrie Hill wrote a brilliant guide on how to market a small business website. However as the world of online business marketing is a tumultuous place, the 2012 article was well overdue for an update. So here we present a brand new guide,
2018-10-31
6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital
2018-10-29
