"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Laura Koulet, Analyst, AdExchanger Research. Being a product manager taught me that building good
2018-11-11
We chat with the vendor's group product management lead for Marketing Cloud, Steve Krause, about what it means, where AI in customer experience is going to make its mark, and what it all means for CMOs. It’s official: Oracle is joining the throng of
2018-11-10
In my most recent column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our campaigns rely more on our need to meet sales goals than any objective of the customers. Well, it got me
2018-11-09
It’s no secret that the digital marketing sector is facing many significant challenges. Issues such as the rise and rise of ad blocking, along with concerns over viewability, measurement and ad fraud are all long-standing issues that Marc Pritchard at P&G
2018-11-09
Brett David is the mastermind behind Miami’s Prestige Imports, the premier source for luxury automobiles that offers an exclusive selection of Lamborghinis as well as the luxury hybrid Karma and the coveted Pagani—David was in fact one of the first three
2018-11-09
Did you know, seven in every 10 Americans are active on at least one social network? (Source) In fact, most of us open up a social networking site on our phone first thing every morning. As a
2018-11-08
When it comes to B2B digital marketing, everyone wants their efforts to be a success. But, the approach determines the results. So, which digital marketing channels are right for your business? Options aren’t limited: website, blog, SEO, content
2018-11-08
Social media marketing certainly does great wonders to most businesses who utilize this. Through this, business goals were easily achieved in accordance with the company's vision and mission. Although there are lots of marketing strategies available, social
2018-11-08
When your livelihood is dependent on your client acquisition strategy and execution—there’s a lot of pressure. It’s not like running a restaurant (which are tough in their own right). You are literally selling your ability to bring in revenue. In the
2018-11-08
