Marketing in the age of the connected consumer requires some serious rethinking of traditional digital marketing tactics. How do you get someone’s attention with a Facebook ad, when they’re
2018-11-19
3 Tips To Grow Your Brand Using Facebook Find the marketing groove for your brand on this champion social platform. Image credit: KP Photograph | Shutterstock ---Shares May 3, 2017 Facebook is the choice of many startups and individual
2018-11-19
Last year in June, we had the great experience of attending the Unbounce CTA Conference. This conference will be in Vancouver once again this June, from the 25th to the 27th! It was the 3rd year that our company attended this conference and I encourage
2018-11-19
eBay is no stranger to sending batch-and-blast emails—for years, that was the company’s primary email strategy. But as customer expectations grew, the strategy—and the technology that supports it—had to mature. Alex Weinstein, director of marketing
2018-11-18
Despite being around for a couple of decades, digital marketing is still in its infancy. One of the curious features about this type of marketing is how fast it changes. Its guidelines have been developed hand-in-hand with the evolution of digital social
2018-11-17
Organizations across the world are rapidly digitizing their businesses as they face intense pressure to transform to stay competitive. The influence of social media technologies dominates marketing functions.
2018-11-16
Marketers from Juniper, Dell, Blackrock and Wells Fargo share the steps that they're helping their organisations take to align to the customer Creating new roles and cross-functional teams, developing customer narratives, ramping up investments into data
2018-11-16
It’s easy to get comfortable with one marketing strategy and spend all of your time, energy and money on it. For example, a lot of companies see a return on social media and decide to allocate their entire digital marketing budget towards amassing followers
2018-11-16
Early one morning in the not too distant future one of your customers, let’s call her Alice, wakes up and reaches for her phone. What happens next marks a profound change in the way she interacts with your brand. Alice has just purchased a new phone which
2018-11-15
