I have a friend who is a hard-working mom trying to establish herself as a social media advisor. I have a soft spot for anybody trying to make their way in the world and do my best to help folks starting out in the field. She had an idea for a guest post and
2018-11-14
With the digital marketing industry exploding and competition as fierce as ever, it’s important to be on top of your game. Whether you’re just starting your career or looking to improve your
2018-11-13
In what may be one of the greatest understatements ever, B2B events are a lot of work. Those who have managed events already know this; if you’re joining their ranks, you’re going to learn it fast. Event logistics are often top-of-mind, but effective
2018-11-13
With a solid foundation in place, the correct strategy and tools utilized, a digital marketing campaign can mean brand proliferation and product success. But it’s just as important to measure the effectiveness of a campaign and provide real evidence of
2018-11-13
If you’re hoping to crush content marketing in the next few years, you’ll have to up your video game. There’s no denying that video is overtaking many other forms of content due to its ability to achieve multiple marketing goals—from lead gen, to
2018-11-12
We like to have our fingers on the pulse at Digital Next, and often that involves sitting under the proverbial learning tree and listening to what the people in the know are saying regarding the wide world of digital marketing. With this in mind, we’ve
2018-11-12
26 Reasons Digital Marketing Matters So Much to the C-Suite By Rob Petersen, {grow} Community Member Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many
2018-11-12
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. LinkedIn Rolls Out Matched Audiences: LinkedIn introduced Matched Audiences, “a
2018-11-11
"Marketer's Note" is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Laura Koulet, Analyst, AdExchanger Research. Being a product manager taught me that building good
2018-11-11
