The much-talked about disconnect between sales and marketing departments (and likewise professionals) needs to be put to bed. If you pardon the (intentional!) pun: they always have been, and always will be perfect bed companions. Let’s boil this down: the
2018-11-27
Today we launch the German-language version of CMO.com. Each week we will deliver articles and interviews that will offer you insights, expertise, and inspiration for and by marketers and business leaders. We’ll focus on many of the specific challenges
2018-11-27
1 (Last week) we introduced you to 15 digital marketing experts who shared some knowledge on the industry – specifically content and SEO, and how to get your site to rank on search engines. Regardless of the field you’re in, and what type of business you
2018-11-27
Facebook continues to emphasize the importance of video advertising on its platform, but for the time being, users are simply scrolling past ads. Frank Amorese, senior media director at Heineken USA, spoke with eMarketer’s Maria Minsker about some of the
2018-11-26
Computer-based algorithms are capable of making accurate calculations at a scale we can barely even conceptualize, never mind replicate. As such, they are an incredibly powerful tool, to the extent that they manage a lot of our quotidian tasks for us
2018-11-25
One question that keeps popping up is, “How can I get more traffic to my site?” Website traffic is a much sought after “commodity” that few can achieve effectively due to immense market
2018-11-24
Does your business get enough leads every month? Are you spending too much time and money on marketing? Getting more leads is often the number one wish-list item of a small business and those with an effective online presence find new ways to gain access to a
2018-11-24
Online self-publishing isn't the bore and chore it used to be. Today almost everything is automated, and the most important choice for individuals and brands is picking the right platform, based on the goals they're trying to achieve. LinkedIn has never
2018-11-23
Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the
2018-11-23
