When I was running an in-house marketing and communications team I was vastly opposed to hire outside help. If I needed more design work done why wouldn’t I just hire a designer? More video? Make it a fulltime role! That was my story and I stuck to it
2018-12-01
A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience
2018-12-01
Do you create videos for your business? Wondering how to best leverage your videos on Facebook? The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners
2018-11-30
The digital marketing landscape moves quickly, so fast that it’s hard for anyone to keep up. Trust me, I write about the latest social media and digital marketing news every day, and even then, there are still plenty of surprises. And amidst all this noise
2018-11-30
The accurate knowledge, in-depth understanding and better management of the inventory stays at the core automotive digital operations.Although the automotive inventory management is a crucial aspect where most of the dealers struggle, but it actually decides
2018-11-30
When it comes to buying things—even big-ticket items—the way we make decisions makes no sense. One person makes an impulsive offer on a house because of the way the light comes in through the kitchen windows. Another gleefully drives a high-end sports car
2018-11-30
SAN DIEGO — Gartner research director Jane-Anne Mennella took the stage here at the Gartner Digital Marketing Conference to spell out her formula for customer experience program success. Marketers are struggling, Mennella said. She hears phrases like "I'm
2018-11-29
Content Strategy / Editorial Strategy and Planning How to Write a Style Guide for Your Brand Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “ Turn It Loose ,” into Spanish,
2018-11-28
Pearle Vision was having an identity crisis. Over the years, the eyewear chain cycled through around a dozen different positionings, from wholesome and family-friendly to early 2000s-era ads featuring a naughty librarian. “What happened was what happens
2018-11-28
