As much as we’d like to think we’re impartial buyers, everyone’s influenced by someone. When it comes to big-ticket purchases, it’s even more true. B2B buyers like to think they make decisions based on research and data. But they may be the group
2018-12-04
It’s safe to say that at this point that we’re all up to our eyeballs in content, both as marketers and as consumers. Almost every marketing department has been getting instruction to produce more content and as consumers, we are absolutely inundated at
2018-12-04
Over the past decade, and especially within the last five years or so, digital marketing has more or less infiltrated every area of our lives. Online advertising has evolved in leaps and bounds thanks to the internet and social media platforms. You’re
2018-12-04
“The only constant is change.” As cliched as the phrase might be, it’s the perfect way to describe every marketer’s relationship with search engine optimization (SEO). Google’s algorithm is continually changing, which means that your SEO strategy
2018-12-03
Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still, many are unsure of how to start the process, or even what it
2018-12-03
Marketing to Millennials Using Dialogue, Not MonologueBy Victoria Hoffman I also have the good fortune of being both a consumer and a creator of marketing materials. With almost three years of professional digital marketing experience under my belt and a
2018-12-02
Content marketing has become a well-established centerpiece of digital marketing—its benefits widely understood, its processes widely practiced. If anything, some of the shininess has worn off; content marketing has become legitat the expense of its
2018-12-02
When I was running an in-house marketing and communications team I was vastly opposed to hire outside help. If I needed more design work done why wouldn’t I just hire a designer? More video? Make it a fulltime role! That was my story and I stuck to it
2018-12-01
A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience
2018-12-01
