Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common metric, but why is it important to your business? Most B2C
2019-02-15
27 Quotes About Design to Get Your Creativity Flowing @cforsey1 Inspiration can often seem illusive and out-of-reach when you need it most. Unfortunately, you often can't call it a day when you're feeling uninspired or frustrated by your designs -- or lack
2019-02-14
The relationship between SEO and content marketing can always feel a bit complicated – specifically in how the two fit together. Do they get along? Are they at odds with each other? If so, is it possible to ever make them work together? If you’re trying
2019-02-14
Be strong in all three to get the most out of your efforts Digital marketing has three foundational pillars, and it’s hard to have an effective program unless you are solid in all three. You can think of these as three legs of a stool; each leg must hold
2019-02-14
Paying Professors: Inside Google’s Academic Influence Campaign Hidden Influence Paying Professors: Inside Google’s Academic Influence Campaign Company pays stipends of $5,000 to $400,000 for research supporting business practices that face regulatory
2019-02-14
SEMrush has taken a unique approach to keyword research by assembling all the integral keyword research tools one could ever ask for in one place - the Keyword Magic tool. Entering just one seed keyword will be enough for you to build a whole keyword empire
2019-02-14
You may or may not know that FunnelDash goes beyond just building awesome Facebook ads reporting software. Before FunnelDash, Zach started a digital marketing agency where he and his team still do Facebook ads management for information marketers and SaaS
2019-02-13
Facebook is the most popular social media site in the world, with more than two billion monthly users. You can get free traffic from the site, or pay-per-click traffic at an affordable rate compared with Google AdWords. Therefore, it is worth taking the time
2019-02-13
If you have an eCommerce website, selling either physical or digital products, there are some pretty easy ways to market your products. Let’s look at just five marketing tips that any small business can do, which will help you get the word out about your
2019-02-13
