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4 tips for becoming a content-producing machine and generating more organic traffic

4 tips for becoming a content-producing machine and generating more organic traffic

We all know that amazing content is essential to success in digital marketing today — especially when it comes to search engine optimization (SEO). The problem for most people is finding the time to create it. Many of us already feel maxed out, kept busy

The 3 Types of Digital Marketing That Will Hack Your Company's Growth

The 3 Types of Digital Marketing That Will Hack Your Company's Growth

It’s no secret that digital marketing can skyrocket your company’s growth. But, actionably speaking it can be extremely hard to know what type of digital marketing will be the most successful for your business. It turns out, according to Hubspot’s 2017

Mistakes that (almost) every digital marketer will make…and shouldn't - Digital Leadership Associates

Mistakes that (almost) every digital marketer will make…and shouldn't - Digital Leadership Associates

I’m Adam Gray, Co-Founder and I’ve been in marketing all my working life. Over the years I have met literally thousands of marketing managers and most of them make some fundamental mistakes in what they do. Oddly, it isn’t because they don’t know what

How to Integrate Direct Mail with Digital Marketing

How to Integrate Direct Mail with Digital Marketing

Analog marketing methods like printing and direct mail can function effectively when combined with digital marketing campaigns. For years, marketers have relied heavily on Facebook and Google to do the heavy lifting in their digital sales funnels. In fact,

The Ultimate Guide to Marketing Automation for Startups

The Ultimate Guide to Marketing Automation for Startups

If you’re running a startup, you’re a very, very busy person. You’re short on time and being stretched in a million different directions while you’re trying to grow your business. You have limited manpower, and in many cases, limited funds. We get

News Publishers Team Up to Take On Facebook, Google

News Publishers Team Up to Take On Facebook, Google

Media & Marketing News Publishers Team Up to Take On Facebook, Google Group of 2,000 North American media outlets want congressional support in seeking fair share of ad revenue; opposing ‘digital duopoly’ By jack.marshall@wsj.com Updated July 10, 2017

A Guide to Open-Ended Questions in Marketing Research

A Guide to Open-Ended Questions in Marketing Research

A Guide to Open-Ended Questions in Marketing Research By: Alex Birkett First published: February 14, 2017 A good conversationalist knows that asking closed-ended questions is no way to make real friends. Similarly, in marketing research, there are certain

How Antitrust Undermines Press Freedom

How Antitrust Undermines Press Freedom

How Antitrust Undermines Press Freedom How Antitrust Undermines Press Freedom Facebook and Google dominate online ads, and news companies can’t join forces to compete. Photo: Getty Images 0 COMMENTS Whenever President Trump attacks CNN

How Machine Learning Enables the Intelligent Enterprise

How Machine Learning Enables the Intelligent Enterprise

When it comes to buying things—even big-ticket items—the way we make decisions makes no sense. One person makes an impulsive offer on a house because of the way the light comes in through the kitchen windows. Another gleefully drives a high-end sports car