How Antitrust Undermines Press Freedom How Antitrust Undermines Press Freedom Facebook and Google dominate online ads, and news companies can’t join forces to compete. Photo: Getty Images 0 COMMENTS Whenever President Trump attacks CNN
2019-02-11
When it comes to buying things—even big-ticket items—the way we make decisions makes no sense. One person makes an impulsive offer on a house because of the way the light comes in through the kitchen windows. Another gleefully drives a high-end sports car
2019-02-10
Websites, social media, email: You should be focusing your marketing efforts on digital channels, right? Hold on a minute: In a new survey by LeadPages of nearly 2,000 entrepreneurs, 50% of respondents said that word-of-mouth marketing and referrals
2019-02-10
Does your online company matter and by how much? In the world that has many low-cost online businesses, you need to invest well in it so that you can have an edge in the market. If your business is small, there are chances that you understand the reputation
2019-02-10
Do companies really know who you are? Does all of the data they track add up to anything that amounts to a meaningful picture of your life, your beliefs, your wants and desires? That is a hard question to answer, but in the world of digital marketing, we can
2019-02-10
The three biggest goals of influencer marketing campaigns are as follows, according to a summer 2016 report by Altimeter: Improve brand advocacy (94%); expand brand awareness (92%); and reach new targeted audiences (88%). They're all valid goals that'll
2019-02-09
Digital is one of the major disruptors within organisations, but are companies creating enough urgency around it? A new Economist report details the state of digital transformation The pressure is on organisations to optimise the value of social media,
2019-02-09
How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some
2019-02-08
How to Build a Sustainable Social Marketing Strategy [Infographic] Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic
2019-02-08
