In the two-and-a-bit years that I’ve been working in Digital marketing, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although many of them have
2019-02-18
Ronco's "set it and forget it" line worked so well for its Showtime Rotisserie ovens. Unfortunately, it's not as easy for content marketers, who need to set content and remember it. They also need to reuse it, analyze it, form a strategy around it, create
2019-02-18
Corporate leaders who are focused on making company growth a reality for 2017 should know that there are multiple strategies they can deploy to realize their goal. One of them is by consistently implementing digital marketing strategies that are known to
2019-02-18
In today's digital world, marketers manage thousands of images and videos. These digital assets consist of a variety of file types, from JPG and TIF to PNG, GIF, RAW, MPEG, MP4, and many others. Marketers use these digital files for e-books, whitepapers,
2019-02-17
Google AdWords has been rolling out some major changes that may affect your campaign for better or worse. As Google becomes more confident in its AI technology to revolutionize paid search and SEO, AdWords is making some careful adjustments to campaign bids
2019-02-16
Links were, are, and will continue to be the lifeblood of search engine optimization (SEO) for many years to come. That’s why SEO professionals invest in some form of link building — whether it’s blog posts, guest posts, social sharing, outreach
2019-02-16
Everyone is familiar with the adage ‘content is king’, which is more relevant than ever in today’s content-driven world. Content marketing can have a significant influence on everything from the marketing output of a small business to a whole
2019-02-16
Moz If you're brand new to SEO, start here. An all-in-one SEO toolset to boost your search engine rankings. Monitor your SEO performance and get insights to increase organic traffic. Research Tools The easiest way to audit, add, and remove Google My Business
2019-02-15
In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!” That was the first time I’d ever heard of YouTube. And it definitely
2019-02-15
