The emergence of a New Year often means qualifying digital marketing strategies into the good, the bad and the ugly categories. Even though the phrase originated from a spaghetti western movie it is apt for describing digital marketing strategies,
2019-02-20
YouTube, Vimeo, Facebook, Twitter are very popular video live streaming and posting networks for internet marketers. These video platforms have seen explosive growth, YouTube, owned by Google the number one search engine is the second most popular, only
2019-02-20
Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the relentless barrage of online ads, resulting in 32 percent of global page views being impacted by ad blocking. And the
2019-02-20
All you have to do is add new skills faster than the robots can update themselves. Freelancers are definitely having a moment. It’s expected that by 2027 freelancers will make-up over 50 percent of the American workforce. At the same time, technology is
2019-02-19
Sign up for our daily recaps of the ever-changing search marketing landscape. How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads Marketers are often responsible for generating leads, but columnist Elizabeth Laird
2019-02-19
The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research
2019-02-19
Some small companies overlook the importance of paid search as a viable channel in their marketing mix. What they may not realize is that the potential of paid search goes far beyond giving you just “another” channel to display your ads. Because paid
2019-02-19
We explore how digital disruption is not only changing marketing channels, but the way teams need to execute strategy and work Digital technology has wrought unprecedented change on marketing, rewriting both the media landscape and the back-end systems and
2019-02-18
In the two-and-a-bit years that I’ve been working in Digital marketing, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although many of them have
2019-02-18
