To tell other brands' stories, you need to get good at telling your own. When businesses hire an advertising agency or marketing firm, they do it because they want results. The more successful your current clients are as a result of your efforts, the more
2019-03-18
Are you skeptical about investing in acontent marketing campaign? You’ve probably been bombarded with the mantra content is king before, but still don’t understand how it really impacts your online performance. Even worse, there’s no universal
2019-03-17
I am a photography hobbyist who once bought all my camera equipment at Keeble & Shuchat Photography in Palo Alto. Although I migrated toward buying online about five years ago, even after all this time, I still remember how knowledgeable and personable the
2019-03-17
Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research. How can businesses meet consumers’ demands to build more trust and
2019-03-17
What is the difference between multichannel marketing and Omnichannel marketing? The subtle differences represent a distinction that are not so clear to many organizations from B2B brands, startups and even within large enterprise companies. Defining the
2019-03-17
In any strategic approach to marketing, there are perceived “right” ways of doing things. There are also pitfalls along the way. Account-based marketing (ABM) strategy is no different. With the power ofartificial intelligenceanddata management platforms,
2019-03-16
Dirk Wybe de Jong, VP of Digital Marketing at Celerity, explains six essential aspects of the ever-changing discipline of digital marketing. Marketing is a vibrant, fast-moving profession that’s always improving and becoming more interesting: technology
2019-03-16
This post was originally published on the STAT blog. In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so
2019-03-15
A lack of work-life balance is one of the top sources of stress today for digital marketers. The struggle is real in our mobile-first digital world. The lines between professional output and personal input have forever been blurred because of the ubiquity
2019-03-15
