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Like A Boss: Greenwood teen grows digital marketing business

Like A Boss: Greenwood teen grows digital marketing business

Like A Boss: Greenwood teen grows digital marketing business 07/26/17 08:22 pm EDT . GREENWOOD, Ind. (WTHR) - A nationally touted "entrepreneur to watch" is a Greenwood teenager who founded Inspired Blue Media, a digital media marketing company that's so

How to set up Google Search Console domain verification for site-wide reporting data - Search Engine Land

How to set up Google Search Console domain verification for site-wide reporting data - Search Engine Land

A common issue with Google Webmaster Tools, now Google Search Console (GSC), is that it has had us verifying versions of our sites as different properties broken down by TLS spelling (HTTP or HTTPS) and whether you favored ‘www’ as resolving to your host

HubSpot Broadens AI Reach With Kemvi Acquisition

HubSpot Broadens AI Reach With Kemvi Acquisition

Inbound marketing software provider HubSpot announced yesterday its intention to buy Kemvi, an artificial intelligence (AI) and machine learning (ML) startup best known for a product that helps sales reps deepen their relationships with prospective

How to Avoid Burnout & Survive Long Term in Digital Marketing

How to Avoid Burnout & Survive Long Term in Digital Marketing

Organizations are demanding ever higher performance from their digital marketing teams. People are trying to comply, but the usual method – putting in longer hours – has backfired. Employees are becoming exhausted, disengaged, and sick. And they’re

The psychology of search: Unleashing the power of connection

The psychology of search: Unleashing the power of connection

Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is more to the answer than, “Because it just works.” The truth is that there are a number of psychological

Building ROI-focused SEO strategies: A framework

Building ROI-focused SEO strategies: A framework

Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business

5 Best Digital Marketing Courses to Take Your Career to the Next Level

5 Best Digital Marketing Courses to Take Your Career to the Next Level

Second, you nurture skills that are applicable in the real world. Simplilearn provides access to virtual simulations with their Mimic Pro environment (powered by real-world Google data) so you can step into the shoes of a real digital marketer, run marketing

The Five Pillars of a Solid Digital Marketing Strategy That Endures

The Five Pillars of a Solid Digital Marketing Strategy That Endures

It's 2017, and the digital marketing world is chaotic. Google powers 3.5 billion searches per day. Vine is dead, and Snapchat is SNAP. We live in a multidevice world where more and more Web searches are happening on mobile devices. Digital FOMO is rampant,

Got amazing content but no leads? 5 ways to rethink your paid strategy

Got amazing content but no leads? 5 ways to rethink your paid strategy

Sign up for our daily recaps of the ever-changing search marketing landscape. In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic