Following through on a promise to invest in artificial intelligence (AI), Demandbase, a San Francisco-based B2B marketing technologies provider has released a new AI technology that better enables B2B companies to turn digital signals into actions. Called
2019-03-24
The Ultimate Facebook Ads Audit Guide #semrushchat ... Wow-Score collecting now The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s
2019-03-24
Opinions expressed in this article are those of the sponsor. Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to
2019-03-23
When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario depending on the type of SEO you are. SEOs, like myself, who are logic-based and have historically worked relying on an understanding of the
2019-03-23
To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast. On episode 266 of
2019-03-23
More and more companies are trying to get into the people-based marketing space. But while many claim to have data sources, they simply rely on device IDs, not building accurate and in depth personas for individuals. Toby Benjamin, VP Platform Partnerships,
2019-03-23
I was recently talking to a colleague about clients she’s worked with. She told me she spoke with an agency that was resistant to the idea of collaborating with influencers. They would say things like ‘Why do I need to pay this person? They aren’t a
2019-03-22
If you’re reading this, I assume you’ve heard of the Internet. At the time of writing this, are using the Internet. And the user base is steadily growing. That’s why will grow from $83 billion in 2017 to $129.23 billion by 2021. In fact, 2017 is
2019-03-22
Google announced at its AMP conference in New York that AMPs would be expanded to a number of search engines across Asia. Yahoo! Japan and Chinese search engines Baidu and Sogou have adopted AMP potentially giving access to over a billion users. Many
2019-03-22
