In the past, I worked for a large technology company and they had some fantastic marketing automation software which promised to revolutionise marketing. And it did, but not in the way that clients had hoped for. Let me rewind a little bit. Most people in
2019-03-15
Why Cracking Marketing Automation Is The Key For StartupsBy Mohammad Farooq What factors allow startups to succeed? Two of the ten most critical factors that dictate startup success are: marketing and growth. Even after you’ve covered the other critical
2019-03-15
You’ve written a book, but it’s not selling like you had hoped. And you wonder, “Maybe some Amazon ads would help?” Or maybe you’ve thought about writing a book but are afraid it will flop. Don’t worry. You’re not alone. Every self-publishing
2019-03-15
There are a number of ideas surrounding digital marketing that are distortive of its essence and purely misguided. And this comes as no surprise. Ever since businesses started promoting themselves online, stories of what works, what doesn鈥檛, and what you
2019-03-14
Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?" And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a
2019-03-14
How to Know When to Kill a Digital Marketing Campaign > How to Know When to Kill a Digital Marketing Campaign Brands have never had so many options for digital marketing . While it’s great to have such freedom when connecting with an audience, it can also
2019-03-14
I was at a party for the fall faculty of the Columbia University strategic communication program, and it was fun because not only am I teaching there this fall, but I am also a graduate of the masters program. As a graduate myself, the executive director of
2019-03-13
The ultimate goal of all marketing is to generate sales. Yes, you want brand awareness and traffic and leads. But those things don’t matter without sales. We know content marketing can help you increase revenue. But have you thought about leveraging your
2019-03-13
Everybody’s got a podcast — or thinking about making one — and B2B marketers are no exception. Podcasting has never been more accessible, and it acts as one of the most intimate and authentic forms of content you can create. So, how does it fit in
2019-03-12
