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How to Use Domain Authority for SEO - Whiteboard Friday

How to Use Domain Authority for SEO - Whiteboard Friday

Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new

Marketing News: Data by the Minute, Email in 2017 & Instagram Features

Marketing News: Data by the Minute, Email in 2017 & Instagram Features

How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the

6 Predictions for the Convergence of IoT and Digital Marketing

6 Predictions for the Convergence of IoT and Digital Marketing

We're on the cusp of a tectonic shift in digital marketing. The boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. The Internet of Things is the connection of

7 Must-Have Ingredients In Any Effective Link Building Campaign

7 Must-Have Ingredients In Any Effective Link Building Campaign

Once upon a time, when Yahoo! was one of the most dominant search engines and Google was nowhere to be seen on the ‘most popular search engines’ map, search rankings depended solely on web page content. But then Google rolled out its PageRank

Here's how digital marketing benefits SMEs operations

Here's how digital marketing benefits SMEs operations

The number of changes, businesses are needed to undergo these days, are enormous to update oneself on the current standards. Businesses are leveraging technology as an integral part of their daily operations, either as how they operate on a daily basis, or

Learn from the Best: an Interview with Digital Marketing Legend Larry Kim

Learn from the Best: an Interview with Digital Marketing Legend Larry Kim

My first real introduction to Larry Kim was when I helped coordinate the webinar: The 10 Weirdest A/B Tests Guaranteed to Double Your Business Growth. Larry came up with that genius headline and naturally we had a full house that day. I’ve been hooked on

Why developers should play a big role in your next marketing campaign - Marketing Land

Why developers should play a big role in your next marketing campaign - Marketing Land

Get the most important digital marketing news each day. Sign up for our NEW daily brief. Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who make the final call

How startup Highland Math aims to improve the data market - Marketing Land

How startup Highland Math aims to improve the data market - Marketing Land

Get the most important digital marketing news each day. Sign up for our NEW daily brief. Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy. Marketers buy and use audience data every day, but how segments are

Science of storytelling: why and how to use it in your marketing

Science of storytelling: why and how to use it in your marketing

A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing Telling a story in two words is a bold move, but Subaru does it in a compelling 30-second commercial. At first glance, hunks and scraps of metal