Chatbots, messaging apps and voice enabled devices will also start to become a key element of brand communication, according to a new report looking into the future of retail. The Future of Retail CX (Customer Experience) from Mindshare Futures predicts that
2019-06-01
Sales and marketing is a numbers game. With 2.5 billion people online and more added every day, the numbers are working for you.7 Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, marketers invested more
2019-06-01
Content strategy is a phrase that means a lot of different things to a lot of different people. For some, it’s a rigorous, drawn-out process that can take months to complete. For others, it’s a handful of slides. Or worse, whatever it takes for the
2019-05-31
Ready for your stats roundup? It’s a good’un, I promise. This week’s includes news about smartphone usage, in-store tech, mobile ad spend, and lots more. Be sure to check out the Internet Statistics Compendium for further facts (and a few fancy
2019-05-31
By living the day-to-day life of your clients, you can glean insights that are impossible to see from your side of the aisle. Anyone who's ever sold a home looks forward to the closing date. Few, however, enjoy handing over thousands of dollars in
2019-05-31
Who will own the future of the trillion dollars or so spent on marketing every year? Many people believe this arena will be dominated by whoever controls the most and best consumer data, combined with the most and best opportunities to connect that data with
2019-05-31
Today’s marketing landscape is competitive and customer-centric, with several emerging trends on the horizon that you need to know about to be successful online in 2019. The ever-growing list of marketing and sales technologies can seem daunting, but when
2019-05-30
Now, more than ever, small businesses (SMEs) need to understand the importance of owning and managing a website. Consider that 50% of local searches over a smartphone result in an in store visit that same day. You want people to be familiar with your
2019-05-30
The role of social media marketing in SEO isn’t that obvious. Some people feel skeptical about social signals affecting Google’s rankings in any way. Some separate social media marketing and SEO as fields with different goals and methods. Yet these people
2019-05-30
