Retail giant Alibaba recently announced its target to hit a gross merchandise volume of $1tr by 2020 – crediting it success so far to a ‘New Retail’ business model which entails the merger of physical and digital commerce, and digitisation of retail
2019-05-26
Want to add more video to your social media marketing? Wondering how other businesses use video? In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and LinkedIn. According to a 2019 survey by Wyzowl, 87% of
2019-05-25
The following article has been made possible by a sponsorship from Marketo. Download the special ebook “Pin for the Win: How To Market Your Brand On Pinterest” here. The Future of Content Marketing By Howard Tullman I’ve seen the future…and it’s
2019-05-25
“Let’s hop on a call to go over this report.” Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a
2019-05-24
Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the
2019-05-24
In a world that is almost fully HD, with countless uploads every second, the fastest way to reach masses is through YouTube. Aside from being a video repository, YouTube has an enormous marketing potential. Its users are ten times more likely to engage,
2019-05-24
Instagram is undoubtedly one of the fastest ways to reach a huge number of specific users and have them familiarize with a brand. Numbers don’t lie. Instagram has more than 1 billion active users and more than 500 million accounts are active every
2019-05-23
It’s almost a cliché by now. Every book, every blog and every lecture by every entrepreneur seems to feature the same story: before the big lucky break that took that person to the top, they experienced a series of crushing, discouraging failures. The
2019-05-23
I’ve never met someone who wouldn’t like more time. And, in the fast-paced, ever-changing world of digital marketing — with all of its technological advancements and constant iterations — time is an incredibly valuable resource. We have a
2019-05-22
