![Digital Marketing Transformation [Case Study]](https://s3.amazonaws.com/gotchastream/digital-marketing.png)
Digital marketing transformation is something that I talk a lot about online and with clients. When focusing on the marketing portion of this crucial business exercise, it can impact all levels of a company from top down. Unfortunately, digital marketing
2019-06-07
Two years into preparing for the May 2018 GDPRdeadline, Lloyds Banking Group has overhauled its CRM strategy across its major brands to focus on ‘how to’ content rather than product marketing. For example, in the run up to Christmas, Lloyds might have
2019-06-07
Getting media exposure in top-tier publications is exciting, but how you leverage that exposure is what will really pay off for your brand. Your PR team -- be it a single person or an entire agency -- and the publication itself can only move the needle so
2019-06-05
SAN FRANCISCO — When David North, the editorial chairman of the World Socialist Web Site, noticed a drop in the site’s traffic in April, he initially chalked it up to news fatigue over President Trump or a shift in political consciousness. But when he dug
2019-06-05
Branded advertisements in real time drive engagement and sales in ways not possible even a year ago. The world of digital advertising is expanding at a rapid pace. New advertisement methods are being introduced, exploited, and are saturating the market more
2019-06-05
Better Together: Search and Social #semrushchat ... Wow-Score collecting now The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s
2019-06-05
Who doesn’t want to improve their conversion rates? In my last post I discussed onsite retargeting but if you haven’t started your conversion rate optimization (CRO) journey then it’s going to be hard to test the impact of this. The thing is –
2019-06-05
Google Uses Neural Matching as a tool to evaluate the search patterns and changing requirements of the users. This way, the platform creates exact predictions as to what the users are looking forward to see. It further helps in understanding the users intent,
2019-06-04
17 Content Marketing Gadgets of the Trade To Make It Easy September 25, 2017 Content Marketing Gadgets To Make It Easy For You So you want to do content marketing today? If so you must have the right gadgets to increase your reach and save you time along the
2019-06-04
