Not surprisingly, Instagram’s users are more music-oriented than the general population. They spend 30% more time listening to music each week and are twice as likely to pay for a streaming service, according to a Nielsen study commissioned by Instagram
2019-06-10
As a digital marketing consultant, I often come across companies where content marketing and SEO strategies don’t go hand in hand like they should. What’s even more shocking is when I come across companies where their SEO and content marketing strategies
2019-06-10
Ever been blasted by an annoying autoplay video on a website? You’re not alone in your frustration. Incensed by disruptive, annoying digital marketing techniques, users are fighting back. Ad blockers were the first step. Now, new browser options will allow
2019-06-08
As the second largest search engine in the world, YouTube has influenced almost 1/3 users of the Internet. Although Facebook still occupies the most monthly users (2 billion), people spend more time on YouTube (about 40 min per day) than other main social
2019-06-08
The overall marketing plan of an SMB or corporation must include a digital marketing strategy, part of which should be influencer marketing. Many corporations are already enjoying a massive return on investment from their influencer marketing campaigns, and
2019-06-08
Want to know the secret to getting paid to work with brands? Think in terms of ongoing partnerships and creating real, relatable content rather than one-off advertisements. Social media and digital marketing are changing, as brands need to be more personal
2019-06-07
Getting to the heart of the questions most important to your potential audience is an unbeatable path to providing best-answer solutions. Let’s look also at why question research is such an important facet in marketing, and some of the primary ways to
2019-06-07
Tech companies often only want to work on the buzziest projects. But if they put aside their egos, they'd discover a far wider world of opportunity. This story appears in the June 2019 issue of Entrepreneur. Subscribe » Tech entrepreneurs like to create
2019-06-07
