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The marketing jackknife that fits YOUR needs

The marketing jackknife that fits YOUR needs

There is a television show that was popular in the eighties, back in the day of big hair and pretty pink suit jackets on the cop shows in sunny Miami. The television show was MacGyver and was so popular with geeks, science buffs, and anyone who wants to see

19 Innovative Ways to Use Information Visualization Across a Variety of Fields

19 Innovative Ways to Use Information Visualization Across a Variety of Fields

19 Innovative Ways to Use Information Visualization Across a Variety of Fields Written by: Orana Velarde When large amounts of data are presented as numbers on a spreadsheet, it’s not uncommon to hear groaning in the room. It’s worse if there are tons of

The Biggest Mistake You're Making on LinkedIn and What You Should Do Instead

The Biggest Mistake You're Making on LinkedIn and What You Should Do Instead

Carlos Gil, author of 'The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,' shares his do's and don'ts for LinkedIn. Getting 10,000 followers on Instagram is a common goal for many people who are trying to “build their brand”.

How to Increase Sales by Building Brand Equity and Shaping Brand Perception

How to Increase Sales by Building Brand Equity and Shaping Brand Perception

How to Increase Sales by Building Brand Equity and Shaping Brand Perception How to Increase Sales by Building Brand Equity and Shaping Brand Perception Positive brand equity is the key to standing out from competitors and boosting market shares. Getty

How Facebook's New Explore Feed and Ad Transparency Will Affect Marketers

How Facebook's New Explore Feed and Ad Transparency Will Affect Marketers

Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a

5 Proven Strategies For Using Data To Boost Your Business

5 Proven Strategies For Using Data To Boost Your Business

Data can be overwhelming but, used properly, it can be the push your company needs to take it to the next level. In a world of limitless measurement, data analysis has helped companies to enhance day-to-day operations. In the cannabis business, many

How to maximize social media traffic to your site - Marketing Land

How to maximize social media traffic to your site - Marketing Land

Opinions expressed in this article are those of the sponsor. How good exactly is social media at generating referral traffic? Let’s look at the facts. While Google is still the best at directing visitors to sites, you can’t look at those numbers without

6 Reasons Why Some People Think Black Hat SEO Tactics Work

6 Reasons Why Some People Think Black Hat SEO Tactics Work

Everybody has their own definition of “black hat SEO”. Put simply, black hat SEO includes any techniques that are against Google’s guidelines. Some people view them as a fast track to achieve higher rankings. In fact, many SEO practitioners believe

One of Google's Biggest Mistakes Was Naming Algorithm Updates

One of Google's Biggest Mistakes Was Naming Algorithm Updates

When I began my career in digital marketing, I had a tough time describing what I did to other people. SEO wasn’t a known profession back then, and it certainly wasn’t something that you could easily bring up in conversation. I remember the weird looks,