The maturity and widespread acceptance of social media marketing, combined with the expectation of being able to track everything in the era of big data, has created a lot of expectations. It has also raised deeper questions about performance. Using Google
2019-09-05
How does using social media benefit your efforts with SEO? Back in 2008, Search Engine Watch published the article ‘Social Media and SEO – Friends with Benefits‘, and I’d highly recommend reading it back now for a stark reminder of how far the
2019-09-03
Huge online conversion numbers drive great sales, and although it’s not a simple task, it’s possible with the right push. For your company’s website to achieve great ROI, you need more than just traffic; you need visitors who are ready to take
2019-09-01
Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old .blogspot blogs floating around out there?) or
2019-08-31
Creating a comprehensive digital marketing strategy can be an intense endeavor. This type of effort can span several weeks and you might find yourself creating a document that reads like a short book. And, if you are like most companies, you might find
2019-08-30
As we all know, everyone has a purpose in life, and with constant focused effort, we can become what we wish to be. Knowing what you are passionate about and becoming an expert on a particular subject is crucial. If you really want to make a difference and
2019-08-30
I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex
2019-08-26
If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance here. Suppose you’ve done your market research, scoped out the
2019-08-25
To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, "more than a quarter of U.S. adults say they’re 'almost constantly online.'" This is one of the more startling statistics from Mary Meeker’s
2019-08-24
