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Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to brands). And this soon-to-happen
2019-10-04
Google’s John Mueller answered a question about how to rank a category page over a product page. Along the way he discussed how links are viewed by Google and the negative ranking effect of keyword stuffing. The publisher’s product page was ranking for a
2019-10-04
We used to only think about physical buildings when we thought about accessibility, but now it applies to digital and websites. While specific laws have not yet been put in place, the time to make sure your website and other digital assets are compliant is
2019-10-04
A few months ago I challenged myself to rank pages without using the keyword phrase in the title tag. After some experimentation I got it to work. In a recent Webmaster Hangout, Google’s John Mueller stated that overdoing the keyword phrase can cause
2019-10-03
In the beginning, digital marketing was relatively simple to master. As long as you follow a few basic SEO principles, include the right mixture of keywords on your pages and create interesting content, you were covered. Oh, how things have changed. The
2019-10-01
Early in my career, I learned an extraordinary lesson about creativity: Money kills it. As a young man I worked in PR for a Fortune 100 company and was shipped out to become the communications manager at a massive manufacturing facility in Texas. The plant
2019-10-01
How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101 You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market
2019-09-30
Your business can benefit from more than just Facebook, Twitter and Instagram. Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and
2019-09-29
Top 5 Ways Repurposed Content Helps Audience Growth We live in the age of content. But the new media landscape is deeply saturated , which is leading to a decline in social reach across the board. This, in turn, has created the difficult challenge of standing
2019-09-29
