It’s a sad fact but the vast majority of the businesses I walk with, don’t have a planned digital marketing strategy. All they seem to do is hear about something working, or thinking something works and then just trying it. In other words they just go by
2019-09-15
Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. There’s just so much to do on so many different channels and…. ….keeping all those balls in the air can make you feel
2019-09-14
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper
2019-09-14
Great online content doesn't matter without an equally smart strategy to get your message in front of key audiences. SEO still is kicking. The rules have changed and some of the starting lineup were in the minors a few years ago, but you need a
2019-09-13
Facebook has one of the most advanced ads managers we have access to in the self-serve PPC space. There are lots of campaign objectives, each with their own set of best practices to follow. This allows for an incredible level of specificity. But to a new
2019-09-13
Digital first is not a new phenomenon. Disrupter businesses and start-ups have long adopted this approach as a way of making their marketing communications cheaper and more agile. Just look at OnePlus in China. They launched purely using social media and an
2019-09-13
Even the most experienced digital marketers occasionally have campaigns that don’t yield the desired results. But you can help ensure your next campaign doesn’t meet with failure by avoiding these 14 potentially costly digital marketing mistakes. 1. Not
2019-09-13
Keyword mapping is what separates the pros from the beginners. When we learn how to do keyword research, we start with simple keyword lists that may look something like this: The reality is that this may actually be fine for small sites with a single service
2019-09-12
Selling things online has never been both easier and harder. On one hand, you have platforms like Amazon, eBay, and Etsy, all of which have lowered the barrier to entry for aspiring online merchants. On the other hand, succeeding as an online store operator
2019-09-12
