Marketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive
2019-10-08
Why B2B Companies Need to Get Started with Facebook Live November 6th, 2017 Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to
2019-10-08
By Stephanie Diamond Before launching any digital marketing strategy, you need to understand the key components for success. To understand how the pieces of a digital marketing strategy fit together, the components are organized into a framework called the
2019-10-07
SEO, or search engine optimization, might seem complicated, but at a fundamental level, you can think about it this way: Everything on the internet is either a piece of content or a link (between pieces of content). Traditionally, the pieces of content that
2019-10-07
With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore
2019-10-05
Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area. To better
2019-10-05
Here’s what marketers look like wheneverythingis a priority: And here’s what marketers look like when everything getsprioritized: I think you can all guess which scenario is more efficient, effective, and less stressful. Throughout my marketing
2019-10-05
Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to brands). And this soon-to-happen
2019-10-04
Google’s John Mueller answered a question about how to rank a category page over a product page. Along the way he discussed how links are viewed by Google and the negative ranking effect of keyword stuffing. The publisher’s product page was ranking for a
2019-10-04
