Have you ever noticed how often someone will complain that something “doesn’t work” if they don’t understand it? It couldn’t be more true with PPC. In my experience, a lot of the people who say that PPC doesn’t work are the ones making mistakes
2019-10-19
Why User Experience is Essential to Digital Marketing Success? Digital marketing Tags Running a robust online presence is a ‘hotly contested’ digital marketplace. In other words, it is a tricky affair. Today, each one of us is found working hard to outdo
2019-10-18
If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO) to help boost your traffic. If you have inadequate SEO, poorly written
2019-10-15
When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. That's the thing about
2019-10-15
As we have talked about in various blog articles, social media posts and podcasts, video content is the way of the future for content creation. But how do you make sure your videos are seen? An important step in video creation is making sure each video is
2019-10-13
As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the cycle. Instead of finding yourself in the same position—yet again—having
2019-10-13
When people talk about digital marketing, they usually think about small businesses or large corporations. However, nonprofit organizations, government agencies, andchurches have to do digital marketing too. They have to realize that they are after different
2019-10-12
In the ever-changing world of marketing, businesses are always on the lookout for new, and innovative ways to sell their products to a broader audience. At times, service-centric companies find themselves overlooked in a sea filled with organizations
2019-10-11
Is Your Company Ready for a Digital Future? There are four different pathways that businesses can take to become top performers in the digital economy. Leadership’s role is to determine which pathway to pursue — and how aggressively to
2019-10-11
