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The 10 Best Types of Video For Digital Marketing

The 10 Best Types of Video For Digital Marketing

We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using

How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions

How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions

Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to. Some businesses are still to be sold on whether investing in content is a

How to Grow Your Membership Site With Digital Marketing

How to Grow Your Membership Site With Digital Marketing

Membership sites are a great way to share your content and create recurring income online. They form a helpful platform where customers can access exclusive information with a monthly subscription. You can also charge a one-time fee and upsell to provide

The easy way to benchmark your digital marketing performance | Smart Insights

The easy way to benchmark your digital marketing performance | Smart Insights

Measuring your success is more than looking at how much traffic is coming to your site and what your conversion rate is. You can’t really get a true idea of how you are performing unless you compare yourself to your competitors. ‘How do we compare to our

Why SEO is an Essential Puzzle of Digital Marketing

Why SEO is an Essential Puzzle of Digital Marketing

Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might

What Does Company Culture Have to Do with Marketing?

What Does Company Culture Have to Do with Marketing?

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than

10 Digital Marketing Trends To Watch Out For In 2020 | Right Mix Marketing

10 Digital Marketing Trends To Watch Out For In 2020 | Right Mix Marketing

A few major companies like Apple or Amazon carry enough weight to be trendsetters. For the rest of us left in their wake, though, the importance of recognizing trends and adapting to them is a critical element to surviving the digital marketplace. Not only is

How Sales-Marketing Alignment Results in Better Lead Nurturing

How Sales-Marketing Alignment Results in Better Lead Nurturing

What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people

State of Digital Marketing – Priorities, Challenges, Trends and More

State of Digital Marketing – Priorities, Challenges, Trends and More

In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family and brands through social, mobile and