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How to Create the Right Amount of the Right Type of Content

How to Create the Right Amount of the Right Type of Content

You need a lot of content. We're talking an order of magnitude in the league of Law & Order and The Simpsons. But before you guzzle a gallon of coffee and tie a bandana around your forehead Karate Kid style... stop. There is such a thing as too much content.

How to Conduct a Marketing Audit to Shape your Digital Marketing Strategy | Growth Hackers

How to Conduct a Marketing Audit to Shape your Digital Marketing Strategy | Growth Hackers

How to Conduct a Marketing Audit to Shape your Digital Marketing Strategy Social Media Tags Despite having abundant resources, the best of staff and employees with the right skills and attitude, everything will be useless without an appropriate marketing

How to Optimize for Voice Search – Content Marketing & Technical SEO Tips

How to Optimize for Voice Search – Content Marketing & Technical SEO Tips

In 2016, Google reported that 20% of the queries it gets today are voice searches. (Source: SearchEngineLand) Around the same time, Mary Meeker shared a prediction that by 2020, 50% of searches will be voice or visually based. (Source: Recode) If you’re

Business 101: How Can You Still Save When Doing Work?

Business 101: How Can You Still Save When Doing Work?

When you have your own business, you’ll likely have a different approach to your finances, especially savings. You don’t just “earn” money anymore – you earn revenue for your business. The money that comes into your business won’t go into your

Do You Need a Business Blog? 10 Proven Tips to Build a Blog that Rocks Results

Do You Need a Business Blog? 10 Proven Tips to Build a Blog that Rocks Results

Do You Need a Business Blog? 10 Proven Tips to Build a Blog that Rocks Results Blogging and content marketing is an incredible and proven way to build your business and your brand authority. As tempting as it may be, building your business on rented land

B2B Content Ideas to Generate Links & Industry Influence

B2B Content Ideas to Generate Links & Industry Influence

Publishing web content designed to attract prospects when they’re in buying mode is a natural place for companies to start with SEO blogging. However, for most businesses, both the universe of people interested in purchasing right now (or are actively

7 Tech Trends to Watch Out for In 2020

7 Tech Trends to Watch Out for In 2020

This current year has already ushered in a tidal wave of tech innovations, from the rise of social robots and personal assistants to Amazon Prime’s one-day delivery gamble and the proliferation of voice search. The latter alone became a $1.8B retail

How to improve SEO using data science - Search Engine Watch

How to improve SEO using data science - Search Engine Watch

Gone are the days when a single tweak in the content or the title tag was able to get your site to the top of the search results.  Google algorithm is now much harder to crack than before. Besides, 75 percent of online users do not scroll past the first

How Data Analysis Can Refine the Customer Experience

How Data Analysis Can Refine the Customer Experience

There are three big brands that get a disproportionate share of many people’s disposable income, not just because of the products and services they provide, but also because of the way they go about talking to customers. Amazon, Nespresso, and Netflix do