The world of marketing is constantly shifting. With the growing popularity of the internet, digital marketing has become the buzzword for every business – big or small. From creating a user-friendly website to garnering a massive following on social media,
2019-12-01
How to Create a Conversion-Driven Image SEO Strategy in 2020 and Beyond Written by: Ann Smarty Both Google and Bing search engine result pages are becoming more visual. There are image snapshots, video thumbnails, image search results showing up all around
2019-11-30
How to create an effective digital marketing budget for 2020 By Lilach Bullock 27 Nov, 2019 Essential Explore our Digital Marketing Strategy and Planning Toolkit Nine out of ten marketers expect to increase digital marketing budgets in 2020, but how do you
2019-11-30
Many brand owners mistakenly think that social media marketing is the best way to promote their brand online. However, an email newsletter is a highly effective way to directly reach your target audience with content that will build brand engagement, drive
2019-11-30
I can hear you now. “Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked. If you’re
2019-11-29
Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. What happens when you get bad links on enough of a scale to harm your site? Your site can get algorithmically downgraded by Google – or worse, you get a
2019-11-28
As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic
2019-11-28
We can’t say this enough: video content as part of a digital marketing strategy is the way of the future. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using
2019-11-27
Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to. Some businesses are still to be sold on whether investing in content is a
2019-11-26
