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The Importance of URL Structure For SEO (And How To Use It)

The Importance of URL Structure For SEO (And How To Use It)

What if someone from Google called you today and told you that your website would benefit from an SEO friendly URL structure? I’m sure that would get your attention. Of course, you don’t need one more SEO problem to worry about. Particularly when your

4 Latest B2B Social Media Marketing Trends that will Shape 2020 - SEM Updates

4 Latest B2B Social Media Marketing Trends that will Shape 2020 - SEM Updates

The ever-growing prominence of social media in our day-to-day lives is undeniable. In fact, 98% of all digital consumers around the globe are active on a social media platform each month. If you want to promote business growth in 2020 and achieve brilliant

Things You Need to Do Today to Launch Your Mobile Marketing Strategy

Things You Need to Do Today to Launch Your Mobile Marketing Strategy

The world of marketing is constantly shifting. With the growing popularity of the internet, digital marketing has become the buzzword for every business – big or small. From creating a user-friendly website to garnering a massive following on social media,

How to Create a Conversion-Driven Image SEO Strategy in 2020 and Beyond

How to Create a Conversion-Driven Image SEO Strategy in 2020 and Beyond

How to Create a Conversion-Driven Image SEO Strategy in 2020 and Beyond Written by: Ann Smarty Both Google and Bing search engine result pages are becoming more visual. There are image snapshots, video thumbnails, image search results showing up all around

How to create an effective digital marketing budget for 2020 | Smart Insights

How to create an effective digital marketing budget for 2020 | Smart Insights

How to create an effective digital marketing budget for 2020 By Lilach Bullock 27 Nov, 2019 Essential Explore our Digital Marketing Strategy and Planning Toolkit Nine out of ten marketers expect to increase digital marketing budgets in 2020, but how do you

Why a Newsletter Should Be Part of Your Brand's Digital Marketing Strategy

Why a Newsletter Should Be Part of Your Brand's Digital Marketing Strategy

Many brand owners mistakenly think that social media marketing is the best way to promote their brand online. However, an email newsletter is a highly effective way to directly reach your target audience with content that will build brand engagement, drive

Why We Need To Learn How To Market The Businesses To Our Employees

Why We Need To Learn How To Market The Businesses To Our Employees

I can hear you now. “Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked. If you’re

10 Bad Links That Can Get You Penalized by Google

10 Bad Links That Can Get You Penalized by Google

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. What happens when you get bad links on enough of a scale to harm your site? Your site can get algorithmically downgraded by Google – or worse, you get a

2020 Marketing Trends You Need To Know

2020 Marketing Trends You Need To Know

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic