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Quit Trying to DO Social Media: Focus on Measurable Results Instead

Quit Trying to DO Social Media: Focus on Measurable Results Instead

Quit Trying to DO Social Media: Focus on Measurable Results Instead Start doing social media they said. It will be fun they said. It will bring us lots of success they said. It will be free they said. The truth is social media is not free. It requires our

4 Power Plays for Driving Google Traffic (When No One's Looking for You)

4 Power Plays for Driving Google Traffic (When No One's Looking for You)

We learned from the 2010 sci-fi classic Inception that it’s nearly impossible to plant an idea in someone’s head (even for professional dream architects). This is bad news when you’re on the hook to deliver a high-performing landing page for a new

5 Content Marketing Ideas for January 2020 | Practical Ecommerce

5 Content Marketing Ideas for January 2020 | Practical Ecommerce

In January 2020, use historical events such as Utah’s statehood, the introduction of the iPhone, or the first Super Bowl to inspire your company’s content marketing. Content marketing is the act of creating, publishing, and distributing content — blog

4 Reasons Why You Need Videos in Your Digital Marketing Approach

4 Reasons Why You Need Videos in Your Digital Marketing Approach

Making a mark in the online marketplace is the dire need of all businesses out there. Regardless of its size, every business must jump upon the digital bandwagon to get more customers through the doors. The number of brick-and-mortar stores converting their

Why Startup Entrepreneurs Need to Take Data Seriously In 2020

Why Startup Entrepreneurs Need to Take Data Seriously In 2020

Startup entrepreneurs face a world of opportunities. But they also face a large swath of challenges and a heavy amount of competition. It's no surprise that data from Statistic Brain shows more than 50 percent of startups in the United States don’t last

Five B2B Marketing Trends To Watch In 2020

Five B2B Marketing Trends To Watch In 2020

As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in the past. For instance, it’s interesting to see that decision makers are a lot

How to Launch Facebook Ads from Your Business Page | Practical Ecommerce

How to Launch Facebook Ads from Your Business Page | Practical Ecommerce

Facebook is not just the world’s most popular social media site, it is also an excellent advertising platform for ecommerce businesses. Admittedly, Facebook has been in the news of late for privacy concerns and for how it shares information with

The Importance of URL Structure For SEO (And How To Use It)

The Importance of URL Structure For SEO (And How To Use It)

What if someone from Google called you today and told you that your website would benefit from an SEO friendly URL structure? I’m sure that would get your attention. Of course, you don’t need one more SEO problem to worry about. Particularly when your

4 Latest B2B Social Media Marketing Trends that will Shape 2020 - SEM Updates

4 Latest B2B Social Media Marketing Trends that will Shape 2020 - SEM Updates

The ever-growing prominence of social media in our day-to-day lives is undeniable. In fact, 98% of all digital consumers around the globe are active on a social media platform each month. If you want to promote business growth in 2020 and achieve brilliant