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With Social Media Usage Up, and Advertisers Pausing Spend, Now May be a Good Time to Maximize Reach

With Social Media Usage Up, and Advertisers Pausing Spend, Now May be a Good Time to Maximize Reach

We're living in an unprecedented situation, and no one knows how it's all going to play out, how long it's going to take to resolve, and what the full impacts of the COVID-19 pandemic will be. The human impacts are almost too terrible to contemplate, and the

7 Ways to Maximize the Viral Potential of Your Content Marketing Efforts

7 Ways to Maximize the Viral Potential of Your Content Marketing Efforts

We all know the basic definition - viral content is anything posted online that reaches intense popularity, often in the short term, but occasionally in the long-term too. It can make your brand a household name, and spur massive interest in your products -

SEO In the Period of Social Distancing

SEO In the Period of Social Distancing

Whether your business is in the digital realm, or if you are a brick and mortar establishment, your business has likely been affected by the unfortunate and out-of-control spread of the novel Coronavirus. If it has shown us anything in the digital marketing

15 Top Tips To Successfully Manage Client Expectations

15 Top Tips To Successfully Manage Client Expectations

We may earn money or products from the companies mentioned in this post. Properly managing client expectations is very important. It can also be somewhat draining, especially if some of your clients have many, many expectations. This is even more so if some

The Best Twitter Plugins Your WordPress Site Needs

The Best Twitter Plugins Your WordPress Site Needs

Twitter is one of the most dominant social networks in the world today, with more than 300 million active monthly users. If you’re looking to grow traffic to your WordPress site, it only makes sense to tap into such a huge user base. After all, wouldn’t

10 Best WordPress Facebook Plugins & Widgets for 2020

10 Best WordPress Facebook Plugins & Widgets for 2020

Now that we are on the age of digitalization, the one way we all stay connected is through the online social media networking sites. Because it is easy and mostly free, social networking sites and applications have gained more popularity over the years. Thus,

Impact of COVID-19 on Ecommerce: 4 Ways to Adapt Your Digital Strategy

Impact of COVID-19 on Ecommerce: 4 Ways to Adapt Your Digital Strategy

COVID-19 has certainly made an impact on ecommerce over the past couple of weeks now that isolation and social distancing measures have been put in place. Workers in many infected countries have been asked to work from home, countries including the UK,

Why and How to Bring Empathy Into Your Content

Why and How to Bring Empathy Into Your Content

Creating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions and channel them into

5 Ways to Approach Paid Social Messaging Right Now

5 Ways to Approach Paid Social Messaging Right Now

As social distancing is becoming the norm across society as a result of COVID-19, people are now spending more time on their phones than ever before. This has led to increases in time spent across social media channels as users turn to these platforms as one