But without proper metrics, it can get even harder. If you want to get better at it, you need to identify what you’re already doing right and where you could use some improvement. Simply counting links won’t cut it, so you need other success metrics
2020-05-08
As much as I’m getting fed up of hearing the word unprecedented, we truly are in those times. Nobody has a guide book for this. Nobody knows when it will end, or how it will end for that matter. And when it comes to business, the truth is, most of us are
2020-05-08
Everything feels chaotic right now. It's probably hard for you to focus. The solution: You need to treat your life the way you'd treat your closet — and organize it. We often think of “organizing” as something we do with physical things: We have to put
2020-05-07
To increase conversion rates on your website, you need to understand its current state. What is your overall conversion rate? Which pages are performing well (according to the numbers)? Which pages are performing poorly? What tests can be carried out
2020-05-07
You sit down to write an amazing post for your blog. Your mind is forming sentences faster than your fingers can type them. And then you hit a snag. It’s small, but it slows you down. Should you write it “internet” or “Internet?” Is it email or
2020-05-06
Most marketers have a love/hate relationship with social media. And who can blame them? Algorithm updates happen frequently, organic content is hard to rank or generate engagement for, and results can be hard to realize. But there is a form of content
2020-05-05
Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According toRetailDive, 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to
2020-05-04
“How do you create content that goes viral?” I remember getting this question from a new blogger. They wanted a post to go viral on their blog, thinking it would suddenly shoot their blog’s traffic and profit into the stratosphere. And who knows? It
2020-05-03
After shuttering storefronts and scaring away consumers, the crisis has left many entrepreneurs faced with a series of pressing negotiations: with a landlord, consumer credit agency or a mortgage holder. How can you negotiate your way through this crisis so
2020-05-01
