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Will Digital Video Transform Advertising?

Will Digital Video Transform Advertising?

I think many would agree that Digital Video is transforming everything online and becoming a dominant force leading content on most platforms. Whether on mobile or desktop, digital video consumption is up and in all forms, while consumers and marketers alike

Marketers still struggle to build a unified source of data

Marketers still struggle to build a unified source of data

Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies while in motion. All the while, marketing organizations, and the

5 Key Strategies for Client Communication During COVID-19

5 Key Strategies for Client Communication During COVID-19

As the world grapples to contain and bounce back from the COVID-19 pandemic, businesses are beginning to reopen, and we're seeing signs of a rebound in online advertising. For digital marketing agencies, this likely means that your clients—who may have

How to Boost Your Content Marketing Team's Efficiency

How to Boost Your Content Marketing Team's Efficiency

42% of #marketing teams use #Agile to boost efficiency according to @AgileSherpas via @AlexNovkov @cmicontent. #research Click To Tweet Interest is one thing; launching a full-scale marketing transformation is another. It can be overwhelming. To help, this

How Can User Testing Platforms Drive Better Customer Experiences

How Can User Testing Platforms Drive Better Customer Experiences

Customer Experience is an integral part of every business right now. According to Forbes, 81% of companies view customer experience as a competitive differentiator, yet many of them offer a sub-par experience that puts a dent on customer retention. Most

3 Digital Marketing Trends to Watch for in 2020

3 Digital Marketing Trends to Watch for in 2020

In 2020, we will observe new marketing trends along with some current trends that are still effective: Chatbots – automatic personalized help; 2020 technologies breathe new life into chatbots, making them more compelling and popular than they were in

What is the Role of Digital Marketing in Improving SEO?

What is the Role of Digital Marketing in Improving SEO?

The internet can be a noisy, chaotic place. You need a marketing solution that makes your voice rise above the chatter and helps your web pages rank higher in search results. Better rankings on a search engine results page increase the chances users will

7 digital marketing strategies to help you during coronavirus pandemic

7 digital marketing strategies to help you during coronavirus pandemic

Businesses all over the world have been greatly affected in view of the coronavirus pandemic. Our economy has taken a big hit, and it may take a while to recover from the setback. If you watch the constant coronavirus updates, you may start feeling that the

A Practical Introduction to Machine Learning for SEO Professionals

A Practical Introduction to Machine Learning for SEO Professionals

The list of mind-numbing SEO tasks that can be automated continues to grow and I’m eager to see more automation applications shared in the community. Given the positive reception of my practical introduction to Python column and the growing importance of