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How to Create a Content Marketing Plan for 2020 - Relevance

How to Create a Content Marketing Plan for 2020 - Relevance

How to Create a Content Marketing Plan for 2020 How to Create a Content Marketing Plan for 2020 |  Dec 25, 2019 |  5 min read  | 1,174 Content is still king when it comes to creating a killer marketing campaign. On average, content marketing costs 62% less

How to Use Twitter to Increase Your Google Search Visibility

How to Use Twitter to Increase Your Google Search Visibility

If so, how? These have been controversial questions in the digital marketing community for a long time now. This may come as no surprise to most SEOs but, in my opinion, the answer is: “It depends.” What I mean by that is, while social media may not be

Why Digital Transformation Is Accelerating

Why Digital Transformation Is Accelerating

In the last couple of months, the world has changed. This change has been dramatic and has had huge repercussions on the way we live and work. If you thought you weren’t ready for digital transformation before, you may no longer have a choice. The recent

3 Ways to Maximize Your Time During Quieter Periods for Your Business

3 Ways to Maximize Your Time During Quieter Periods for Your Business

Almost every industry has a slow season. Whether it's leaner summer months or the after-Christmas lazy time, every niche has its own period when businesses experience a natural dip in sales and activity. In many cases this can be a good break from the norm,

Why Technical Optimization is Essential in SEO

Why Technical Optimization is Essential in SEO

Site owners use technical optimization to tell search engines, such as Google, that their website is worth crawling and indexing. But there's more.  The current pandemic has forced thousands of businesses to shut down their stores. Instead, they now depend

5 Tips for Deciding Whether to Go Public or Stay Private

5 Tips for Deciding Whether to Go Public or Stay Private

If you’re an entrepreneur in tech, you know what it feels like to be caught in the middle of two competing business models. On the one hand, there are venture firms that can keep you private, but at the cost of hyper-growth. On the other are public

Using Facebook Lookalike Audiences to Grow Faster Online

Using Facebook Lookalike Audiences to Grow Faster Online

Using Facebook Lookalike Audiences to Grow Faster Online 0 0 Phew. You’ve moved your small business online , either with some landing pages or an ecommerce store. You’ve started building an email list of customers that want to hear about your latest

3 Powerful Metrics to Measure Your Link Building Campaign

3 Powerful Metrics to Measure Your Link Building Campaign

But without proper metrics, it can get even harder. If you want to get better at it, you need to identify what you’re already doing right and where you could use some improvement. Simply counting links won’t cut it, so you need other success metrics

Marketing Your Business During the COVID Crisis

Marketing Your Business During the COVID Crisis

As much as I’m getting fed up of hearing the word unprecedented, we truly are in those times. Nobody has a guide book for this. Nobody knows when it will end, or how it will end for that matter. And when it comes to business, the truth is, most of us are