In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a
2020-08-07
B2B users are a whole different ballgame in the marketing community. Treating them the same as B2C audiences won’t bring in the engagement and revenue businesses are looking for. Marketers can look at building a project management plan for engaging with
2020-08-06
Blogging has been around for years, allowing businesses to communicate with their customers to build trust and credibility. Blogs have moved from being a source for opinions to a place where the general public finds important facts and data. Whether you are
2020-08-05
Knowing how to use Google My Business is standard for every digital marketer, right? While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can be challenging. To take some of the leg-work out, we’ve created
2020-08-04
Augmented reality is more than a buzzword. Move over human influencers; virtual beings might be the next-gen in the near future of marketing. Ever want to grab a headset and meet your client in virtual reality instead of Zoom – see what your home office
2020-08-04
With the pandemic moving the world to all things digital overnight, business leaders have been forced into leading their teams via video conferencing. But technology is not the same as being together in person for meetings. Though being virtual has many
2020-08-03
Your digital marketing strategy will depend greatly on your overall business goals, but if you are just getting started — by moving an existing business online, starting your own business from scratch, or simply giving in (finally) to the fact that this
2020-08-03
Just as your business has key performance indicators (KPI's), your health and personal performance do as well. And one of those key indicators is your . For entrepreneurs, it's not just about physical fitness. Your cognitive fitness matters equally. When
2020-08-02
Other than operating a business directly in a warzone, these are some of the most challenging times to be an entrepreneur. The pandemic has brought a range of obstacles to the frontline of the entrepreneurial spirit and is pushing all of the boundaries of
2020-07-31
