Let’s face it, it’s becoming increasingly difficult to get a new customer into your store or on your website. With the continual changes to digital marketing, user habits and increased consumer expectations, brands certainly have their hands full. But
2020-08-16
When you visit an online store, do you look for a company blog? Most people do. In fact, a surprising 77% of internet users read blog posts. It’s not hard to see why people feel this way. There’s often a wealth of value jam-packed in our favorite
2020-08-15
Picture this: You’re wearing many hats as far as marketing goes. You could be lacking in the soft skillset department, and you might not be able to speak the marketing language fluently. This mistake may compromise your exposure, distancing you from the
2020-08-13
Whether you are conscious about it or not, content marketing is the first strategy that comes to mind any time you think of B2B digital marketing. It is popular among B2B companies.91% of themuse it to generate more leads, build customer loyalty, create a
2020-08-13
Your brand voice is your business’s personality. It’s the character you use as the front man to your operations—the person that makes your business feel like a tangible thing. And that’s why it’s a huge deal. Your brand voice is the part of your
2020-08-13
I’ve been defining the customer’s Mindset as the desires, concerns, and questions that they have when they set out on their buying journey. These desires, concerns, and questions are top of mind for them, and if you don’t address these burning issues,
2020-08-10
It’s impossible to overstate the importance of content marketing, and now more than ever, most business websites concentrate significant, sustained effort to turn out high-quality, shareable content across multiple platforms. Blogging boosts your business,
2020-08-09
When trying to grow a business online, organic search traffic can seem like one of the slowest games of all time – it can feel like it takes forever for search engines to bring another person to your website. And most businesses are waiting on Google to
2020-08-08
How would it feel to run a competition-proof business? Wouldn't you just love to have your client roster full? How about a waiting list of hot prospects impatiently longing for an opportunity to tap into your genius? Here is the secret to making it happen
2020-08-07
