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How Quickly Should a Page Load in 2020?

How Quickly Should a Page Load in 2020?

“As quick as possible” is the short answer. But that isn’t always as easy as it sounds. For most websites, a lot of effort will have to be made to improve page speed, so it’s important to know at what point you can feel confident that you are in the

How B2B Marketers Can Get the Most Out of Webinars in 2020

How B2B Marketers Can Get the Most Out of Webinars in 2020

There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different.

Why These Local Email Marketing Strategies Could Revolutionize Your Business

Why These Local Email Marketing Strategies Could Revolutionize Your Business

Why These Local Email Marketing Strategies Could Revolutionize Your Business July 22, 2020 Rajeev Rajagopal Local email marketing is a technique for local companies to connect with potential customers and drive sales. Even though this marketing technique is a

How to Use Personalized Video Marketing to Increase Your Engagement

How to Use Personalized Video Marketing to Increase Your Engagement

The average person will watch 84 minutes of online video every day this year. Every day.With users consuming that much video, your marketing needs to stand out. That’s why personalized video marketing is key. After all, 91% of consumers are more likely to

How to Bridge the Gap Between Paper and Digital Content

How to Bridge the Gap Between Paper and Digital Content

Have you noticed the surge in eBooks, digital magazines, and blogs? As digital marketers, we have been tracking the trend for the past five years. Long-version content and digital have been trending upward, but the COVID-19 crisis escalated the surge. Are

The impact of Coronavirus on digital marketing and effective solutions

The impact of Coronavirus on digital marketing and effective solutions

The outspread of coronavirus disease (COVID 19) has affected everyone on the planet. This is for the first time in the history of mankind whenmore than 70% ofcountries – which include developed, developing, and underdeveloped nations – are under

Why & How Content Pruning Helps Your SEO

Why & How Content Pruning Helps Your SEO

On May 4, 2020, in the midst of a pandemic and general chaos, Google rolled out another core algorithm update. The May 2020 Core Update was the second core update of the year. And it has come during a time in which COVID-19 has dramatically altered many

4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost

4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost

When you move into a new house, one of the first things you might do is befriend your neighbors. Why? Because a connection beyond a casual greeting benefits all of you. You might water Joe’s plants when he’s out of town; Ana might share some eggs and save

6 Steps to Crisis-Proof Your Sales and Marketing Strategy

6 Steps to Crisis-Proof Your Sales and Marketing Strategy

In good times, ensuring sales and marketing alignment is a no-brainer. But when tough times hit, this factor becomes absolutely key to success. Maintaining it during a downturn or in something like the current market environment, caused by our collective