It’s the process of optimizing material – whether it’s content on your website, a social media post, a video you produced, etc. – for search engines. All of this optimization is done organically, which means the traffic you get from your optimization
2019-03-19
Would you like your website to be featured as the top answer in Google search results? In a recent blog announcement Google reintroduced their “featured snippets,” which are displayed as a descriptive box in search. These have a prominent place on the
2019-03-19
Did you know that a great content marketing strategy can lead to a great experience for your customers? With the digital transformation and advancement in full swing, content is now the newest focal point when it comes to marketing your overall
2019-03-19
Among the billions of emails that are sent daily, there is a common goal among all of them: to drive action. Whether that action is to subscribe, to donate, or to simply open the message, an email’s objective is to always persuade the reader to engage in
2019-03-19
After quickly gaining traction in consumer and political marketing, micro-niche targeting is now becoming increasingly popular in B2B settings as well. Experienced professionals understand that the days of mass segmentation are gone. The one-to-many approach
2019-03-19
Today at Pubcon in Las Vegas, a trio of Googlers – Gary Illyes, Nathan Johns, and Eric Kuan – took the stage for the Google Webmaster Relations keynote to answer questions about a wide range of topics. Here are some of the interesting tidbits we learned
2019-03-19
When you hear the term “search engine optimization”, you may think of content optimized with keywords or page indexes. However, there is one often-overlooked factor that contributes to your site’s rankings – images. There are many parts of SEO image
2019-03-19
It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate
2019-03-19
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research. Eyeota’s second Annual Index Report, highlights audience data expenditure across regions and advertiser
2019-03-19
