So you've put your money into building the best possible advertising campaigns. And you're attracting clients... but at too slow a rate—and you're probably wondering what to do about it. In short, you're pouring cash into marketing but not getting the
2023-08-24
The online environment is rife with conversations to LISTEN to. Consumption of information is at an all time high in our current environment. But are you LEADING in any of your conversations? As individuals, and as businesses, we are all only passionate
2023-08-23
Will live-stream commerce ever become a thing in western markets? It already has in China, and in some other Asian regions, while there’s also evidence that Middle East-based users are becoming more open to live-stream buying. But western audiences, not
2023-08-23
When you put something — say a regular sheet of paper — in a manilla folder, a part of that thing might peek out of the folder a little bit. The same sort of thing with a wallet and credit cards. The cards poke out just a smidge so you can get a quick
2023-08-23
In early September, our team scheduled and organized our first in person meetup in Lisbon, Portugal. The initial plan was to gather in person and spend a week together, getting to know each other better and invest time into strengthening our team. However,
2023-08-23
It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s
2023-08-23
Policy Social Media Laws Could Soon Be Tested at the Supreme Court New laws in Florida and Texas set the stage for states to have more control over what’s posted on social media, but that could soon be tested at the U.S. Supreme Court and mean potential
2023-08-22
SAN FRANCISCO--(BUSINESS WIRE)--Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. Journey Ads are the
2023-08-22
It’s no secret that Instagram has major problems with harassment and bullying on its platform. One recent example: a report that Instagram failed to act on 90 percent of over 8,700 abusive messages received by several high-profile women, including actress
2023-08-22
