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Instagram is expanding its creator marketplace to improve discoverability of brand deals and let influencers include media kits

Instagram is expanding its creator marketplace to improve discoverability of brand deals and let influencers include media kits

In November, Instagram will begin to let some influencers build media kits within the app through a new feature called "creator portfolios." Creator portfolios are part of the Meta-owned platform's broader creator marketplace offerings, which are currently

Why audio will never capture the hearts of social media users

Why audio will never capture the hearts of social media users

From climate tech to gig work, midterm races up and down the ticket stand to impact the tech industry. Ballot measures will determine the future of everything from EV funding to how gig work works. Photo: Scott Eisen/Getty Images Kwasi Gyamfi Asiedu Kwasi

Affiliates on the job market; politics on social media

Affiliates on the job market; politics on social media

A few weeks ago, our student affiliate Bridget Barrett asked if CITAP was tracking which of our affiliates were on the job market this season. At her excellent recommendation, we’ve built a centralized page to showcase the range of talent in our community.

The Age of the Celebrity Social-Media Owner

The Age of the Celebrity Social-Media Owner

What do you get the contrarian billionaire who has everything? Try a social network to call their own. It certainly seems like the hot new thing. Almost one year ago, Donald Trump, freshly banned from mainstream platforms, ginned up a Twitter clone called

How to Identify and Refresh Outdated Content | PromotionWorld

How to Identify and Refresh Outdated Content | PromotionWorld

Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your past work in the archives. It starts to lose all of its traffic and relevance, and

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Ventures announced a big investment in Jasper, the artificial intelligence content creation platform. But is artificial intelligence something that really enables content creation 10x faster than starting from scratch?  Should that even be the goal

Top Advice, Trend Stats For Maximizing Ecommerce App Holiday Sales

Top Advice, Trend Stats For Maximizing Ecommerce App Holiday Sales

While planning and executing holiday marketing strategies generally takes more than six months, mobile marketers need to stay agile to adjust promotion strategies and adapt to trends and unforeseen events week-by-week — sometimes even minute-by-minute,

Private Equity Leaders Converge in Bozeman as Ecommerce Shows a Bright Spot in Economy

Private Equity Leaders Converge in Bozeman as Ecommerce Shows a Bright Spot in Economy

Private equity leaders were invited to an event to explore emerging opportunities in ecommerce despite economic headwinds as the sector shows no sign of slowing down. BOZEMAN, Mont., Oct. 18, 2022 /PRNewswire/ -- Tadpull, the ecommerce service and software

How To Start An Instagram Competitor Analysis | Socialinsider

How To Start An Instagram Competitor Analysis | Socialinsider

When you start your brand’s Instagram account, you cannot anticipate how overwhelmed you may feel due to the load of data about your industry, niche and competitors. You have to keep up with the fast pace of the marketing world where everything is shiny,