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Email marketers: Get more creative with customer data - Marketing Land

Email marketers: Get more creative with customer data - Marketing Land

Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like seeing tailored emails – they’re beginning to expect it. That’s why

3 Types of Social Video That Work for Any Business

3 Types of Social Video That Work for Any Business

Want to add more video to your social media marketing? Wondering how other businesses use video? In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and LinkedIn. According to a 2019 survey by Wyzowl, 87% of

8 Tips to Craft Compelling Copywriting For Your Mobile Visitors

8 Tips to Craft Compelling Copywriting For Your Mobile Visitors

Mobile marketing is a hot subject at the moment… Mobile is quickly becoming the most convenient and effective way to capture your target audience. With Google placing more emphasis on mobile site optimization in search results, and smart phone take up

Future of marketing: data-driven, creative, and people-based

Future of marketing: data-driven, creative, and people-based

For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or social spaces, agencies have largely stuck to the same old methods of coming up with a piece of

4 Tips on How Small Business Leaders Can Step Up Their Personal Brand

4 Tips on How Small Business Leaders Can Step Up Their Personal Brand

As a small business leader, your personal brand is often closely tied to your company's brand — that’s why it's incredibly important to build your name as an expert in your industry. Employees and customers tend to turn to search engines to learn more

Google AMP for WordPress – All You Need to Know [Detailed Guide]

Google AMP for WordPress – All You Need to Know [Detailed Guide]

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Google Is Grouping Keyword Volumes - What Does This Mean for SEO?

Google Is Grouping Keyword Volumes - What Does This Mean for SEO?

52 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As of June this year , Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to

Search Engine Optimization in 2018 (The Strategies That Will Win)

Search Engine Optimization in 2018 (The Strategies That Will Win)

619.752.1955 Search Engine Optimization in 2018 (The Strategies That Will Win) Search engine optimization best-practices are always evolving. That’s why it’s important to know about the latest trends in Search Engine Optimization in 2018. This year,

Are Your Subscribers Hooked On Your Marketing Program?

Are Your Subscribers Hooked On Your Marketing Program?

Triggers: Triggers to take action can either be external or internal. External triggers are the stuff of direct marketing: emails, push notifications, SMS messages, etc. By contrast, internal triggers occur when a product becomes tightly coupled with a