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Top Mobile Marketing Trends For SMEs in 2018 - Alvomedia

Top Mobile Marketing Trends For SMEs in 2018 - Alvomedia

Mobile is a must-address area of inbound marketing, no matter how big or small your company is, for 2018. The mobile impact is evident, especially when you consider how much consumers are using their mobile devices today. More than ever are they researching,

The Content Optimization Matrix | Smart Insights

The Content Optimization Matrix | Smart Insights

The Content Optimization Matrix By Dave Chaffey 24 Feb, 2018 Essential Explore our Content Marketing Toolkit Audit your content and SEO with our mindtool to get more from your content marketing One of the biggest appeals of digital marketing is that it's

Email Marketing Mistakes that Drive Us Crazy

Email Marketing Mistakes that Drive Us Crazy

There are many pitfalls in email marketing, but some are easier to avoid than others. We recently polled some of our colleagues about their biggest inbox annoyances: One of my biggest pet peeves is an overzealous sending frequency, which seems to happen more

Experience is Everything: How B2B Companies Are Competing with Marketplaces | Adobe

Experience is Everything: How B2B Companies Are Competing with Marketplaces | Adobe

Evolving forces are reshaping the B2B landscape, leaving many marketing teams to rethink the way they talk to their customers. Forrester Research predicts B2B e-commerce sales in the United States will top $1.1 trillion by 2020, giving B2B companies more than

Brand marketers need to understand the reality of retail

Brand marketers need to understand the reality of retail

Retail giant Alibaba recently announced its target to hit a gross merchandise volume of $1tr by 2020 – crediting it success so far to a ‘New Retail’ business model which entails the merger of physical and digital commerce, and digitisation of retail

How Artificial Intelligence will Extend the Workforce | Accenture Innovation Awards

How Artificial Intelligence will Extend the Workforce | Accenture Innovation Awards

In this era, the time of the Fourth Industrial revolution, innovation and development of new ways to look at the world are growing so fast, lagging one step means you are lightyears behind. In order to extend the capabilities of the current workforce and make

Here’s how Bosch teaches cars to see using artificial intelligence

Here’s how Bosch teaches cars to see using artificial intelligence

A car needs to be able to see its environment before it can drive itself. Don’t let pareidolia fool you; its eyes aren’t headlights. They are made out of metal, glass, and plastic parts, and they rely on an enormous amount of computing power to remain

Never mind killer robots – even the good ones are scarily unpredictable

Never mind killer robots – even the good ones are scarily unpredictable

The heads of more than 100 of the world’s top artificial intelligence companies are very alarmed about the development of “killer robots”. In an open letter to the UN, these business leaders – including Tesla’s Elon Musk and the founders of

Our Brave New World : Why the Advance of AI Raises Ethical Concerns

Our Brave New World : Why the Advance of AI Raises Ethical Concerns

Nearly every day, we hear about new advances in AI that enable new ways to monitor activities and people, transforming many processes in our day to day life. RELATED: BENTHAM, HOBBES, AND THE ETHICS OF ARTIFICIAL INTELLIGENCE What we may then hear every