For marketers, it’s important to avoid developing a one-track mind. Content in any form can be great, sure, and your strategy needs consistency. But concentrating too much on any one medium could cause you to miss out on other opportunities to engage your
2019-06-17
Creating effective Amazon listings is an important part of ensuring that your target audience can find your products. Even though Amazon doesn’t give that much space or leeway, there are ways to get maximum results from your listings. As usual, remember
2019-06-17
As a marketer, if you are looking at social media purely from an engagement perspective, you’re missing out. If your only goal is building a strong social media presence, you are not aiming high enough. With nearly one third of the world’s population
2019-06-17
For business owners, established content marketers and new-to-marketing marketers, it is always important to update, improve and beef up your content marketing plan. After all, content is one of the most effective tools in a marketer’s bag. Content is a
2019-06-17
Just like with most forms of digital marketing, using an email newsletter to market your business can leave you in a rut. You can end up spinning your wheels and waste a lot of effort if you don’t have the right strategy in place. Here are a few things you
2019-06-17
In a bid to understand how digital marketers are spending and tracking their budget, digital marketing agency Greenlight commissioned a survey of 200 digital marketing professionals. It appears that the marketing industry in 2017 contains only a handful of
2019-06-17
Do you remember the time when you wanted to learn something and you had to visit school or library? And needless to say, I’m grateful for that. Whatever you want to learn, you just have to open an Internet browser, go to Google and type in what you are
2019-06-17
If you think about the brands crushing it on social media, it's usually B2C rather than B2B brands that immediately spring to mind. That may be why many B2B companies have not fully embraced the challenge of social media marketing, instead sticking to more
2019-06-17
Looking into the Future of Artificial Intelligence An Interview with IDSIA’s Jürgen Schmidhuber January 4, 2017 Jürgen Schmidhuber, the scientific director of SUPSI’s Dalle Molle Institute for Artificial Intelligence (IDSIA), in Switzerland, has been a
2019-06-17
