Images Powered by Shutterstock
The 8 Questions Every Website Visitor Wants Answered in 10 Seconds

The 8 Questions Every Website Visitor Wants Answered in 10 Seconds

Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing with an extremely small window of time before your visitors bolt. First impressions are huge, and studies

How to Conduct a Social Media Audit in Just 30 Minutes

How to Conduct a Social Media Audit in Just 30 Minutes

The number of worldwide social media users will surpass . That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. But not every platform works the same for every

7 Simple Ways to Drive Sales on Social Media [With Examples]

7 Simple Ways to Drive Sales on Social Media [With Examples]

You’ve been using social media to engage with fans and grow your brand. But you want to start using the channel to make more sales. That is an excellent idea. In fact, Econsultancy found that social media is one of the top five marketing channels to

How to Use Content Marketing Tools to Get More YouTube Views

How to Use Content Marketing Tools to Get More YouTube Views

Video marketing has begun to critically impact the consumer journey in many industries, and social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey | Netimperative - latest digital marketing news

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey | Netimperative - latest digital marketing news

The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey. The research, from Econsultancy and AdRoll, quizzed 1,000 brand marketers and agencies across Europe, North

Is It Better To Send Traffic from Quora Ads To A Blog Post Or A Landing Page?

Is It Better To Send Traffic from Quora Ads To A Blog Post Or A Landing Page?

A few months ago, we published a post that introduced the Quora Advertising platform. As this post talks about an experiment we ran using Quora Ads, we recommend you give it a read. As we mapped out our Quora ads strategy, we wondered — where should we

The Quartz guide to artificial intelligence: What is it, why is it important, and should we be afraid?

The Quartz guide to artificial intelligence: What is it, why is it important, and should we be afraid?

What is artificial intelligence? Why is it important? Why is everyone talking about it all of a sudden? If you skim online headlines, you’ll likely read about how AI is powering Amazon and Google’s virtual assistants, or how it’s taking all the jobs

5 Steps to Improving Subscriber Data for More Personalized Emails

5 Steps to Improving Subscriber Data for More Personalized Emails

High-Level Strategy / Audience and personas / Content strategy for marketers / Conversion and optimization 5 Steps to Improving Subscriber Data for More Personalized Emails When I started at the Content Marketing Institute in 2012, I sat with founder Joe

Marketing to Machines: the B2M segment - Trust Insights Marketing Data & Analytics Consulting

Marketing to Machines: the B2M segment - Trust Insights Marketing Data & Analytics Consulting

As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving. Your marketing plans involve methods to engage with people on different platforms, build brand awareness, and