The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey. The research, from Econsultancy and AdRoll, quizzed 1,000 brand marketers and agencies across Europe, North
2019-06-16
A few months ago, we published a post that introduced the Quora Advertising platform. As this post talks about an experiment we ran using Quora Ads, we recommend you give it a read. As we mapped out our Quora ads strategy, we wondered — where should we
2019-06-16
What is artificial intelligence? Why is it important? Why is everyone talking about it all of a sudden? If you skim online headlines, you’ll likely read about how AI is powering Amazon and Google’s virtual assistants, or how it’s taking all the jobs
2019-06-16
High-Level Strategy / Audience and personas / Content strategy for marketers / Conversion and optimization 5 Steps to Improving Subscriber Data for More Personalized Emails When I started at the Content Marketing Institute in 2012, I sat with founder Joe
2019-06-15
As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving. Your marketing plans involve methods to engage with people on different platforms, build brand awareness, and
2019-06-15
In this post, I share slides and notes from a keynote that Roger Chen and I gave at the 2019 Artificial Intelligence conference in New York City. In this short summary, I highlight results from a — survey (AI Adoption in the Enterprise) and describe recent
2019-06-15
Artificial intelligence (AI) is having a major impact on the health care industry. In fact, AI in health care is redefining the medical care field and all its functions. It is playing a big role in health care data. When health care data uses AI, it provides
2019-06-15
Artificial intelligence (AI) and machine learning (ML) are big buzzy terms making more noise now than ever. These technologies are a big part of my everyday life, both as a tech leader and as a civilian, so I would like to share my experience on how I use
2019-06-15
At the present scenario, organisations are hiring machine learning professionals to build applications with the help of machine learning techniques. The impact of this emerging technology is globally concerned. In this article, we list down 10 frequently
2019-06-15
