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What You Can Do to Take Advantage of the Mobile Commerce Boom

What You Can Do to Take Advantage of the Mobile Commerce Boom

This past holiday season, online shopping grew to be a $108 billion pie, an increase of nearly 15% from the year before,according to Adobe. But even more significant growth was happening in the mobile ecommerce space. Smartphones, tablets and other devices

Plan Your Business Trip Effortlessly. Here Are 4 Ways How -- and the Apps You Need to Know

Plan Your Business Trip Effortlessly. Here Are 4 Ways How -- and the Apps You Need to Know

The prospect of business travel, for many, is the most appealing part of a job description. After all, nothing beats visiting places the world over and not spending a cent. However, unlike leisure travel, where you can afford to be flexible with your

Google Black Hat Sitemap Bug: What It Means for XML Sitemaps

Google Black Hat Sitemap Bug: What It Means for XML Sitemaps

A few months back I discovered a shocking bug in how Google handles XML sitemaps, which enabled brand new sites to rank for competitive shopping terms by hijacking the equity from legitimate sites. I reported this issue to Google, and they have now fixed the

SEO & Cybersecurity: How the SEO Industry Views the Relationship

SEO & Cybersecurity: How the SEO Industry Views the Relationship

HTTPS has, for the most part, become the “poster boy” of cyber security, thanks in part to Google naming it as a ranking signal and then pushing for it further through changes in the Chrome browser. But as we know, cyber security doesn’t stop at

Google's mobile-first index has set sail. Are you on board? 5 SEO essentials - Search Engine Land

Google's mobile-first index has set sail. Are you on board? 5 SEO essentials - Search Engine Land

After a relatively lengthy wait, Google has started to roll out its mobile-first index. First announced back in 2016, the mobile-first index is a direct response to one of the most significant shifts in consumer behavior over the past few years. Last year,

Discussion with Raj Choudhury, Digital Marketing Strategist

Discussion with Raj Choudhury, Digital Marketing Strategist

Discussion with Raj Choudhury General Digital Marketing There have been a lot of people that have helped me along my journey as CEO of Cardinal but very few have given as much time and as many valuable insights as Raj Choudhury . This guy is incredible, he

How to write blog headlines that drive search traffic

How to write blog headlines that drive search traffic

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance

Worth A Listen: This Week's Recommended Marketing Podcasts | Convince and Convert: Social Media Consulting and Content Marketing Consulting

Worth A Listen: This Week's Recommended Marketing Podcasts | Convince and Convert: Social Media Consulting and Content Marketing Consulting

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, the podcasting medium is an incredible vehicle to supplement your industry knowledge. Every week, we will be sharing with you a

Why Fashion Brand Cosabella Let a Robot Take Control of Its Marketing Budget

Why Fashion Brand Cosabella Let a Robot Take Control of Its Marketing Budget

In this series, The Fix, Entrepreneur Associate Editor Lydia Belanger shares her conversations with founders and executives whose solutions to inefficiencies can inspire others to find new ways to save themselves time, money or hassle. Lingerie brand