Email subject line can be compared to the headline of a daily newspaper or magazine article. Whether someone reads the complete article or ignores it usually relies on how enticing the headline is. Same applies to subject lines. The more engaging your subject
2019-06-24
With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users
2019-06-24
Over the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing. Of course, it was never a matter of if, but when this was going to happen. Online marketing is more cost-efficient, and it allows you to
2019-06-24
Now, more than ever, it’s essential to make sure that your development process includes best practices and techniques toward achieving an effective mobile representation of your online presence. Whether you’re in law, health care, the restaurant game,
2019-06-24
Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing disciplines. One way to increase the efficiency and profitability of
2019-06-24
For the uninitiated, the benefits of email marketing may not be immediately clear. In fact, even seasoned marketing pros may not immediately be able to identify the many advantages of email marketing over other marketing methods. There are many reasons why
2019-06-24
Blog A Behind-the-Scenes Look at How Influence & Co. Does Content Marketing Since Influence & Co. began practicing content marketing, we've seen truly impressive results. We've generated tens of thousands of leads, nurtured and closed millions in revenue,
2019-06-24
Santander Bank is using content marketing to become relevant to millennials, which is why it launched its Prosper and Thrive website – designed to provide financial guidance – last November. Prosper and Thrive’s articles cover small decisions, like how
2019-06-24
Microsoft Pix, the iOS camera app that leverages A.I. to help you take better photos, is venturing beyond being a tool for consumers with an update that now sees it able to assist with photos of business documents, whiteboards, post-it notes, and business
2019-06-24
